-
Welcome to AlpineZone, the largest online community of skiers and snowboarders in the Northeast!
You may have to REGISTER before you can post. Registering is FREE, gets rid of the majority of advertisements, and lets you participate in giveaways and other AlpineZone events!
Waterville Valley Official Mountain Resort of the Boston Red Sox
- Thread starter St. Bear
- Start date
snowmonster
New member
Gee, I thought that Sunday River was the official Red Sox ski area. I even have a hat for it.
Gnarcissaro
New member
Sox coulda done better than the WaVa, ah well...
riverc0il
New member
Probably not as far as the money is concerned. Lets not kid ourselves here, the Green Monster is for sale to the highest bidder...
Gnarcissaro
New member
True story.
St. Bear
New member
As it should be.
stomachdoc
Member
The new owners are very serious about their plans. This is a major marketing push as the multiphase expansion plan begins in earnest over the next 12 months.
Rambo
Member
I am a Yankee fan. Is any Ski-Area the Official Mountain resort of the New York Yankees?
Smellytele
Well-known member
Campgaw
kickstand
Member
jimmywilson69
Well-known member
Does that mean Yankees fans won't ski there anymore?
I like the return to advertisements on outfield walls. Sure it's more corporate "branding" but it is also Kickstand said a return to the good 'ol times.
I like the return to advertisements on outfield walls. Sure it's more corporate "branding" but it is also Kickstand said a return to the good 'ol times.
Mapnut
New member
How can the Red Sox endorse any ski area? Didn't Jim Lonborg shorten his career with a skiing injury?
Wow, those ads on the Monster must make it tough for a batter to figure out whether he should go for a double.
Wow, those ads on the Monster must make it tough for a batter to figure out whether he should go for a double.
snowmonster
New member
^ Yup. Lonborg after the '67 Series in Heavenly.
Sunday River used to have a tie-up with the Sox. They would have a Sunday River day when 2 for 1 coupons were distributed to the fans. SR would also have a limited number of seats which they would distribute among their Facebook fans via a lottery. Last one they did was two seasons ago. I imagine they would be doing the same thing. Boston is the natural market for both SR/Loon and WV and it makes business sense to tap into the Sox fanbase. On the Red Sox's part, they have to keep that sellout streak going...
They used to have these Red Sox caps with the SR logo on the side. I don't think they were for sale. You had to know whom to ask.
Sunday River used to have a tie-up with the Sox. They would have a Sunday River day when 2 for 1 coupons were distributed to the fans. SR would also have a limited number of seats which they would distribute among their Facebook fans via a lottery. Last one they did was two seasons ago. I imagine they would be doing the same thing. Boston is the natural market for both SR/Loon and WV and it makes business sense to tap into the Sox fanbase. On the Red Sox's part, they have to keep that sellout streak going...
They used to have these Red Sox caps with the SR logo on the side. I don't think they were for sale. You had to know whom to ask.
I've always thought the "offical X of Y team" has been a bizarre marketing ploy. Do people really do stuff because of that? (rhetorical question, the answer is yes obviously otherwise they wouldn't spend their marketing budget on becoming the Official Foot Oder Powder of the New England Revolution Soccer Team!
kickstand
Member
I think Les Otten was still involved with ASC/Sunday River when he went in with the Sox current ownership group as a minority owner. I don't think he still has his stake, but I remember he was trying to lead a group making a bid for ownership.
snowmonster
New member
No doubt Otten led SR to the Sox. However, the tie-up seems to have survived LBO's ownership of both the River and the Sox.
WWF-VT
Well-known member
Similar threads
