Black Phantom
Active member
Given all the talk about skiing on the cheap, discount tickets, etc, where should a lift ticket be priced at? How low of a price point would you like to see?
Should a ticket be a loss leader for other services? With these steep discounts, are you purchasing lodging, food and beverage, equipment, etc with your savings at these locations?
Is the desire for skiing on the "cheap" actually a negative force causing areas to make additional sacrifices and cuts that could be put into providing increased snow making and trail access?
Or is this a good thing for the business?
Should a ticket be a loss leader for other services? With these steep discounts, are you purchasing lodging, food and beverage, equipment, etc with your savings at these locations?
Is the desire for skiing on the "cheap" actually a negative force causing areas to make additional sacrifices and cuts that could be put into providing increased snow making and trail access?
Or is this a good thing for the business?