Killington/POWDR - how much does bad PR cost them per year in lost revenue?

[Hawkshot99]

Various reading around on industry studies. $75 overall per skier visit for large areas is an accurate industry average.

Just a FYI then. As someone who knows and has seen the actual #'s, your guesses are not very accurate, for industry standards.

Thats not just on the income per visit, but many things that you have posted.

[deadheadskier]

I think Highway Star's figure of $75 yield is very reasonable for a resort like Killington.

When I worked for Snowshoe in 2002-2003, the resort did $30M in ski related business (lift tickets and lessons). The mountain did roughly 500K skier visits. That's $60 a skier visit. That's also 10 years ago.

[Highway Star]

Just a FYI then. As someone who knows and has seen the actual #'s, your guesses are not very accurate, for industry standards.

Thats not just on the income per visit, but many things that you have posted.

Overall yield (not including lodging and "other") is about $75 per visit for large areas.

http://www.saminfo.com/issues/article.php?tid=4046

[WWF-VT]

Just wondering




Did Killington get any natural snow this week?

[Highway Star]

Overall yield (not including lodging and "other") is about $75 per visit for large areas.

http://www.saminfo.com/issues/article.php?tid=4046

I should note that Lodging and "Other" are IMHO not fair to use in overall yield when trying to benchmark ski areas, since some areas control a huge percentage of lodging and others control none, etc.

Even more interestingly, you can dig out the Killington Pico sale SEC filing and calculate their overall yield for Killington. Depending on which skier visits count you use, their ticket yeild was about 30% below industry average, but their overal was about average.

[J'Hams]

I agree with everything everyone says in this entire thread.
I feel like each time I'm nearly sliced in 1/2 by a snowboarder my ticket value should go down $10.
If that were true at Killington--they would owe me $2 and I would ski for free--on each visit.

[AdironRider]

Ahh bumping old K threads with snowboarder hate. Way to make a first impression.

[Nick]

Crikey

[steamboat1]

Yep K is the only mountain with crazed snowboarders.

[Geoff]

Yep K is the only mountain with crazed snowboarders.

Killington had the same problem back in 1980. It's not the snowboard. It's testosterone and teens & 20-somethings at a busy ski area with a poor layout. There is very limited intermediate terrain and it tends to be littered with trail intersections. At other resorts, those people are much more spread out across the hill.