Highway Star
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I'm pretty sure that there is not an existing thread on this.
Obviously there is a certain segment of the skiing population that likes to complain about how Killington is run. Over the past 5 years of ownership and management by POWDR Corp of Park City UT (also owners of Park City Mt Resort), there has been a firestorm of negative feedback in response to:
- Pass price increases
- Shortening of the ski season
- Cancelling of bond/lifetime passes
- Laying off longtime employees
- Destroying/Cancelling BMMC (Bear Mountain Mogul Challenge)
- Reduced Snowmaking
- Reduced lift operations
- Removing the Devil's Fiddle Quad and South Ridge triple, not replacing them
- Closing Pico midweek
- Excessively catering to special events at the expense of normal skiers
- ETC.
In response to this, there has been a varying intensity of criticism from their customers in the form of:
- Word of mouth in the community
- Word of mouth from regular skiers to flatlanders
- Negative "vibe" on the mountain
- Posters
- T-Shirts
- Newspaper articles
- Online article comments
- Facebook postings/comments
- Forum postings
- Blog postings/comments
- Emails
- Other
It is clear from various sources (newspaper articles, traffic counter data, observed levels of business) that Killington went from an average 950k+ skier visits in the last 5 years of ASC management, to an estimated average of 700k over the last 5 years. Just slightly more than Okemo. Granted, their yield per visit (say, from $73 up to $95?) may have increased substantially, meaning that revenue may have gone up or down. Operating costs seem to be down, as indicated by reduction in services, thus they may in fact be more profitable.
Regardless, would anyone care to quantify how much bad PR costs them per year? Threecy?
Obviously there is a certain segment of the skiing population that likes to complain about how Killington is run. Over the past 5 years of ownership and management by POWDR Corp of Park City UT (also owners of Park City Mt Resort), there has been a firestorm of negative feedback in response to:
- Pass price increases
- Shortening of the ski season
- Cancelling of bond/lifetime passes
- Laying off longtime employees
- Destroying/Cancelling BMMC (Bear Mountain Mogul Challenge)
- Reduced Snowmaking
- Reduced lift operations
- Removing the Devil's Fiddle Quad and South Ridge triple, not replacing them
- Closing Pico midweek
- Excessively catering to special events at the expense of normal skiers
- ETC.
In response to this, there has been a varying intensity of criticism from their customers in the form of:
- Word of mouth in the community
- Word of mouth from regular skiers to flatlanders
- Negative "vibe" on the mountain
- Posters
- T-Shirts
- Newspaper articles
- Online article comments
- Facebook postings/comments
- Forum postings
- Blog postings/comments
- Emails
- Other
It is clear from various sources (newspaper articles, traffic counter data, observed levels of business) that Killington went from an average 950k+ skier visits in the last 5 years of ASC management, to an estimated average of 700k over the last 5 years. Just slightly more than Okemo. Granted, their yield per visit (say, from $73 up to $95?) may have increased substantially, meaning that revenue may have gone up or down. Operating costs seem to be down, as indicated by reduction in services, thus they may in fact be more profitable.
Regardless, would anyone care to quantify how much bad PR costs them per year? Threecy?
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