raising 'em jay ...

[DJAK]

lol. Steve is the grand wizard. Or maybe he is.

 

[ccskier]

I think that putting your daughter is a great way to show authenticity, etc... Anyone who has dealt with marketing knows how expensive it is to buy pictures, you can just cut and paste them anymore. Too much ownership and bs issues when dealing with pictures. Using your own is a great tool. I haven't taken the time to read it yet, kinda small on the pda. I am hoping to have my son grow up Jay. He will be 3 next January and will be on skis once the snow flies next year. I already have purchased my pass as I have done the past 5 or so years and look forward to enjoying Jay with him. Hope to be able to share my own story at some point.

 

[snowmonster]

Seeing this ad and reading what BobR said to his son made me think about things. It would be great to ski with my son/daughter and not be too old, sitting in the lodge waiting for them to come in from the cold. Great ad and I agree with the sentiment! I like the attitude coming out of Route 242.

 

[ComeBackMudPuddles]

cbmp--i was more responding to your being 'really dismayed' by the ad than by any remark about my daughter (who, truthbetold can prob take care of herself better than I can.. Not offended in the least, just letting you know the thinking that went into the postcard.

thanks, steve. looking back at my post, "dismayed" definitely wasn't the right word. perplexed, maybe, but, dismayed, no. sorry about that.

thanks for posting here and giving feedback. really helps adds some substance to the boards.

 

[Steve@jpr]

I must say my wife wasn't particularly thrilled.

I think you'll start seeing more resorts integrating this sort of non-traditional/less-parochial approach to marketing. More guest-faces, stories about long-time (insert resorts plus 'ers' here), and other angles that walk away from traditional powder/beauty/best-day-of-the-year-photography shots.

Anyway thanks for the constructive feedback here. Kind of surprises me that more resorts don't engage chat rooms given the amount of smart, connected and more-than-willing-to-share members who spend time here. It's easier to be combative for sure. Tough one.

thanks, steve. looking back at my post, "dismayed" definitely wasn't the right word. perplexed, maybe, but, dismayed, no. sorry about that.

thanks for posting here and giving feedback. really helps adds some substance to the boards.

 

[SkiDork]

The thought here was to show a kid, regardless of what they were doing, that gave off a sort of corps feel.

All this time I thought it was spelled core - as in hardcore. I stand corrected.

 

[Bubbartzky]

I must say my wife wasn't particularly thrilled.

I think you'll start seeing more resorts integrating this sort of non-traditional/less-parochial approach to marketing. More guest-faces, stories about long-time (insert resorts plus 'ers' here), and other angles that walk away from traditional powder/beauty/best-day-of-the-year-photography shots.

Anyway thanks for the constructive feedback here. Kind of surprises me that more resorts don't engage chat rooms given the amount of smart, connected and more-than-willing-to-share members who spend time here. It's easier to be combative for sure. Tough one.

Steve -

Great ad and it certainly conveys the spirit of skiing that's appears lost at some ski areas. As for ski areas not engaging chat rooms, well, I know one that has lots of interested, smart, connected and more-than-willing-to-share members that a certain management chooses to ignore (if not despise). ;-)

 

[SIKSKIER]

. Kind of surprises me that more resorts don't engage chat rooms given the amount ofsmart, connected and more-than-willing-to-share members who spend time here. .

Now,there is a savy ski rep!

 

[mister moose]

The thought here was to show a kid, regardless of what they were doing, that gave off a sort of corps feel.

All this time I thought it was spelled core - as in hardcore. I stand corrected.

He also could have meant 'esprit de corps' ... good morale...

 

[drjeff]

I think that putting your daughter is a great way to show authenticity, etc... Anyone who has dealt with marketing knows how expensive it is to buy pictures, you can just cut and paste them anymore. Too much ownership and bs issues when dealing with pictures. Using your own is a great tool. I haven't taken the time to read it yet, kinda small on the pda. I am hoping to have my son grow up Jay. He will be 3 next January and will be on skis once the snow flies next year. I already have purchased my pass as I have done the past 5 or so years and look forward to enjoying Jay with him. Hope to be able to share my own story at some point.

+100!! These are my almost 3 1/2 year old and almost 5 1/2 year old taken the 1st weekend of April. Such an awesome feeling as a ski addicted parent to see your kids on the snow, having fun and enjoying sliding down the hill!

 

[SkiDork]

Dr Jeff - they ROCK!

Hope to meet them out on the slopes some day

 

[billski]

Steve@JPR. What a cute kid! Who gets the credit, you or mom?
Anyways, my eyes were drawn to her, she seemed to be staring at me. As a parent, these are the special moments of placidity, calm and contemplation. They are fleeting moments on a perpetual motion machine, but ones you will remember you whole life. It's not clear where she's been or what is next, the only thing that's clear is that she is outside and sitting still. It's not even clear this is an ad about skiing or boarding. At first thought, I thought you were promoting mountain biking.

So the ad met its first objective - it got me to pause and look. At first, I reacted with the typical "too many words" response and almost didn't read it. The points are excellent, the tone is appropriate, but I still think there are about 100 words too many. I kind of lost it round about second to last paragraph.

What you say however, is what I call the "spirit of skiing". What you write, is the mind of an adult, not of a child. Nicely done.

 

[mister moose]

In direct mail, a 1-3% response rate is very good. There is no tracker/response card on this, but I'm betting Steve achieved a very good 'response rate', meaning that lots of people read the ad and connected with the message.

You can't ever reach 100% of the people.

 

[GrilledSteezeSandwich]

Who visited Jay Peak last weekend because of the ad??? I'm hoping the next ad has a bearded Hippie

 

[icedtea]

the dude that shuts the tram door would be perfect.

 

[GrilledSteezeSandwich]

the dude that shuts the tram door would be perfect.

I agree

 

[BigJay]

Who visited Jay Peak last weekend because of the ad??? I'm hoping the next ad has a bearded Hippie

What do you have against bearded hippies?

They do make great telemark movies and ski out of their backyards... You should envy them instead!

 

[GrilledSteezeSandwich]

What do you have against bearded hippies?

They do make great telemark movies and ski out of their backyards... You should envy them instead!

I have nothing against beards..I used to have one..

 

[icedtea]

I have nothing against beards..I used to have one..

so what do you have against hippies?