- Jun 4, 2004
WTH is the deal with this?
A) A reference to trapping/killing beaver
B) A reference to ******* women
Neither is a very intelligent name from a PR perspective.
That said, I wasn't born yesterday and realize that snowmaking crews are normally virtually 100% men, and skew young. It's obviously a sexual reference, and I'm guessing whoever runs Burke's social media campaign isn't a threat to cure cancer. My guess is they'll say it has something to do with the Beaverkill river, which is not in Vermont, but come on......
Take a wild guess who is doing the marketing.
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