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Big Burke announcement
- Thread starter the original trailboss
- Start date
Thank you.
In related Hotel news...
http://www.skiburke.com/contest/index.php
Check out the new logo near the top. Not sure if this is a new official logo but I like the incorporation of the Bear and the Mtn with the “Q” being understated.
from_the_NEK
Active member
They always look cute and cuddly until they go evil and start gnawing on your toes in the middle of the night.
I was just about to say that I like the new logo. Nice work. Glad to see that Burke heard what folks were saying on that one.
They always look cute and cuddly until they go evil and start gnawing on your toes in the middle of the night.
You sound like you are speaking from experience (?) :blink:
So the new logo is getting mixed reviews:
Folks like the bear. But some think it looks too scary.
The huge "Q" is not liked. I initially did not even notice it until someone pointed it out. I'm not sure what the connection is to the mountain...if any.
FWIW past ski area owners who marketed themselves instead of their ski area have not done so well. And with Burke being a modest, unpretentious, locals resort, I don't see this working. But my opinion, and $2.00, gets you a cup of coffee......
Folks like the bear. But some think it looks too scary.
The huge "Q" is not liked. I initially did not even notice it until someone pointed it out. I'm not sure what the connection is to the mountain...if any.
FWIW past ski area owners who marketed themselves instead of their ski area have not done so well. And with Burke being a modest, unpretentious, locals resort, I don't see this working. But my opinion, and $2.00, gets you a cup of coffee......
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And it looks remarkably similar to this logo from 1991-1995:
fbrissette
Well-known member
So the new logo is getting mixed reviews:
Folks like the bear. But some think it looks too scary.
The obvious "Q" is not liked.
FWIW past ski area owners who marketed themselves instead of their ski area have not done so well. And with Burke being a modest, unpretentious, locals resort, I don't see this working. But my opinion, and $2.00, gets you a cup of coffee......
Agreed. I think the Q is ridiculous.
Smellytele
Well-known member
the Q doesn't bother me at all. I couldn't care less about it. I like the bear and mountain.
fbrissette
Well-known member
I'm solidly with thetrailboss on this one. I fail to see while adding your first initial is relevant. May be I fear the upcoming Q-Jay Peak. Otherwise, the logo looks great.
kingdom-tele
New member
great. couldn't find any info on the website. price?
the logo is pretentious. but, like ST said, the mountain is the mountain. Now if they could actually sell a T shirt with a picture of Burke on it instead of some no name peak out west that would be great.
Here's the thing: there are a lot of mountains who do have visible management/ownership but they don't put their names out there on marketing. Everyone knows that Win Smith owns Sugarbush and he comes in here on occasion. He is out on the front lines. But he does not put his initials on the logo or change the name to "Win's Sugarbush" or anything like that. And, closer to Burke, Bill Stenger is Mr. Jay Peak, but he is not in marketing material or have his name on the logo.
My point with Ascutney was that the owners were not only visible, but were in every single article, had their pictures in brochures, and really put themselves out there. The truth was that the burned a lot of bridges and were not well liked. The mountain failed...in large part because of them. It was about them and not the mountain. People didn't like it.
Same thing out here with Canyons. Talisker has its name all over the place and people hate Talisker and what they do. They associate Canyons with Talisker (when they don't have to do that).
When I went up to the Kingdom twice this past summer I heard from lots of folks, from all different walks of life, that the management/ownership was burning a lot of bridges. Seeing the "Q" only brings those feelings up for many. Now I know that sometimes things have to be changed, that you have to "clean house", and that they are new to running a ski area and are learning. But sometimes it is better to be more behind the curtains as opposed to out in front with everything. And I know it is a business and they can do what they want, but Burke is a community and that means a lot to folks including me.
My point with Ascutney was that the owners were not only visible, but were in every single article, had their pictures in brochures, and really put themselves out there. The truth was that the burned a lot of bridges and were not well liked. The mountain failed...in large part because of them. It was about them and not the mountain. People didn't like it.
Same thing out here with Canyons. Talisker has its name all over the place and people hate Talisker and what they do. They associate Canyons with Talisker (when they don't have to do that).
When I went up to the Kingdom twice this past summer I heard from lots of folks, from all different walks of life, that the management/ownership was burning a lot of bridges. Seeing the "Q" only brings those feelings up for many. Now I know that sometimes things have to be changed, that you have to "clean house", and that they are new to running a ski area and are learning. But sometimes it is better to be more behind the curtains as opposed to out in front with everything. And I know it is a business and they can do what they want, but Burke is a community and that means a lot to folks including me.
Let me take a look at why it's not up there and fetch the rate. And thanks for your opinion on the logo. Sorry not familiar with past t-shirt designs--did it have a western-looking mtn on it?
That wasn't really my question (was more asking about these western focused t shirts). I get the consternation about the Q, but it is what it is alas. I think what we comped for the bear is better looking but I also realize that aesthetics are subjective and one man's bear is another man's something else.
More importantly, Sunday NEK ticket is alive, well, and the rate frozen; still $25 this year.
More importantly, Sunday NEK ticket is alive, well, and the rate frozen; still $25 this year.
You're the man, Steve.
I think that folks just like simple...like this bear here:
kingdom-tele
New member
Nice. Thanks Steve for the update.
The apparel in general has always depicted something other than the mountain. KTA shirts do a great job of grabbing scenes from riding there. Always kind of wondered who designed the burke shirts as they were either just outlines of the 2 peaks or some other mountain. Be nice to see Q [] lay out a line of clothing that represented the beauty of the mountain.
The apparel in general has always depicted something other than the mountain. KTA shirts do a great job of grabbing scenes from riding there. Always kind of wondered who designed the burke shirts as they were either just outlines of the 2 peaks or some other mountain. Be nice to see Q [
] lay out a line of clothing that represented the beauty of the mountain.
from_the_NEK
Active member
How about this variation...
I guess I see their point about the mountain being different...but I honestly think that the graphic designer just picked a mountain template and that was what it was. It's western, I guess, in the sense that it looks like it has snowfields at the top.
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