Bumpsis
Well-known member
I spend a good portion of my life in Europe, so I know that this idea has been around for quite some time - nothing really original here, but it always made sense to me.
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Except there are not laws against doing that to the best of my knowledge. Not to mention the backwash which you don't have to worry about when lifting a ticket :lol:Nor mine. It's also not really akin to stealing tips from a bartender off a bar. It's more like finishing off someone's beer that's already been paid for after they've walked out of the bar.
This would only work if the ski area could make up the lost margin in volume. I am skeptical this could occur though I would love to see it happen. Fact is, the average skier already pays full price and only skis 4-5 hours on average, some ski less than that. If customers are already paying full price but only using half the product offered, ski areas only stand to loose money by reducing the price to allow the same skiers to ski the same amount of time. If ski areas did not make it up in volume, they would have to charge substantial amounts of money for the blocks or increase full day ticket prices. I just don't see this business model being profitable for the industry when the status quo already works so well in terms of people paying top dollar and not using the full product.Just to move the discussion in a slightly different direction, I'd say that ski areas whose tickets are are really expensive, could actually capture a bit more business and limit the lift ticket resale/gifting by issuing variable time block tickets.
I'd absolutely love an idea of a half day morning ticket or a block of 3 hours that can be used any time. If offered at a reasonable price, I'm sure that such a ticket would be interest to many, especially day trippers.
As the prices of walk up tickets cocntinue to rise, I'm sure that such alternative pricing startegies will become more attractive to both the mountain and the sliding clientelle.
This would only work if the ski area could make up the lost margin in volume. I am skeptical this could occur though I would love to see it happen. Fact is, the average skier already pays full price and only skis 4-5 hours on average, some ski less than that. If customers are already paying full price but only using half the product offered, ski areas only stand to loose money by reducing the price to allow the same skiers to ski the same amount of time. If ski areas did not make it up in volume, they would have to charge substantial amounts of money for the blocks or increase full day ticket prices. I just don't see this business model being profitable for the industry when the status quo already works so well in terms of people paying top dollar and not using the full product.
It would be intersting to see if sales of half day tickets has been increasing in the past few years vs full day walk-up tickets. I'm no statcistician, but if such data were normalized for variety of other factors (market dynamics, demographics, desitnation resort vs. local/regional areas, weather related influences), it may be possible to see if there is trend towards shorter yet, more affordable ski exprereinces.
It's more like finishing off someone's beer that's already been paid for after they've walked out of the bar.
Actually, more like going to bars, but never buying beer from the bar. Instead you pay a much smaller amount to someone who isn't finishing his beer, to let you drink the rest.
If you owned a bar, you might not like the practice. Not that you would want to empty the leftover, but the norm (NORM! (Just came up, when I said norm, while I was thinking about the bar.:roll) would be that the person coming to the bar would be buying beers from you, at full price.
Would anyone consider an "E-Z Pass" system like they use at the toll booths?
Then maybe we can do a pay-per-ride system.
Benefits
A.) we would only pay for the rides we take
B.) it would truly be non transferrable because would would want to pay for someone elses ride
C.) no more ticket scanners at the lines to hold things up.
your Thoughts?
I'm not so sure the ski areas would like this. Where is their incentive for this? They'd much rather collect their $50-80 for a daily ski pass and then start selling those same people lunch and drink at noon once they stop skiing for the day.
I'd venture to say that ski areas make a lot more money from selling full day passes to people that ski far less than a full day than they lose from people "scalping" tickets in the parking lots in the afternoons.
Some guy wanted to buy my pass as I was leaving Belleayre yesterday. I was appalled beyond belief. These resorts blew tons of snow to barely fill the lifts only to watch it melt away, repeat, repeat, repeat for the first half of the year. Now, conditions were Spring style epic and this guy wanted to steal a ticket from the resort!?!?! $36 could have legally purchased at least two hours of top notch skiing. It might have been even less as many areas have afternoon rates - not sure about Belleayre.