We will all see how this plays out for epic.
Telling season passholders they need to make reservations opens up a whole litany of possible legal challenges that I'm sure many wealthy skiers have nothing better to do than pursue against epic.
So now we can all see just how important season passholders really are.
As a public company, Vail / Epic reports to their investors, below is their latest quarterly and year end report.
Lines may be a little longer at their resorts as it includes this:
Season pass sales through September 18, 2020 for the upcoming 2020/2021 North American ski season increased approximately 18% in units and decreased approximately 4% in sales dollars as compared to the period in the prior year through September 20, 2019, with sales dollars for this year reduced by the value of the redeemed credits provided to 2019/2020 North American pass holders. Without deducting for the value of the redeemed credits, sales dollars increased approximately 24% compared to the prior year.