Help out a fellow skier

[riverc0il]

SOS pass?

Stratton Okemo Sunapee

Looks like a college pass. Multi-mountain college passes are actually fairly common.

 

[deadheadskier]

thought for a while the SOS pass was offered to non college students as competition to the Boyne and Peaks pass. maybe I'm mistaken

 

[4aprice]

I think there would be a lot of interest in that type of season pass because it is a really good deal for the consumer. Which I suspect would be a really bad deal for the individual resorts. These are all mountains that charge on average $400-600 per season on a pass. How would they split up $850 and still make it profitable? Also, let's not forget that not only would the return per pass be less but skiers would ski at each mountain less so they would spend less on food, merch, etc.

I suspect you've hit the nail on the head Steve. I still would like to see cooperation between my home mountain and further north resorts. A good discount on lift tickets and lodging like 50% off for being a Camelback pass holder would steer me to particular resort. Could be a Camelback issue as well as I've never talked about it with them. I have told them to keep an eye on what Sundown is doing and they seemed to work out some good deals with other mountains. That would seem more of a win-win, resort-customer. That would also be a very good way to get customers up late season particularly.

Alex

Lake Hopatcong, NJ

 

[deadheadskier]

I think there would be a lot of interest in that type of season pass because it is a really good deal for the consumer. Which I suspect would be a really bad deal for the individual resorts. These are all mountains that charge on average $400-600 per season on a pass. How would they split up $850 and still make it profitable? Also, let's not forget that not only would the return per pass be less but skiers would ski at each mountain less so they would spend less on food, merch, etc.

What's interesting about this is that it's never been done. You had the ASC passes offering the greatest variety of any season pass we've ever known in the east, but they were cheap, not $850.

Would this $850 pass attarct more business from those buying $400-600 single mountain medium sized areas TRADING UP or more business from those buying single mountain major areas at $850 TRADING OUT for more variety at 'smaller' areas??

I don't know the answer to this. I think you might be more likely to persuade someone accustomed to spending $850 a season skiing one big area to trade out for the ability to ski 10 medium size areas; than you would be to persuade someone who pays $500 a season to trade up to the 10 mountain option at greater expense. Only reason I think it might work out this way is because almost every single pass holder I met at Ragged last season skied there pretty much exclusively. They weren't like me who spent half his days there and half his days elsewhere.

Say the mountains agree to split the $850 evenly at $85 per mountain. I think if I'm a mountain manager I might hedge my bet that I gain more $85 contributions to my area than I lose $500 single mountain season passes.

Would be an interesting study in yield managment. It certainly would be great for consumers, but also might really benefit the mid-majors in competing against the big boys.

 

[billski]

I'd like to see the survey results when it is complete.