snowmonster
New member
Consulted the book. All it says is that in 1984, some advertising exec designed the logo and sticker. Betsy liked it and the rest is history.I do recall that in the MRG Book and I think that it may have been made up by someone for Pratt, but I don't recall. It will be interesting to revisit that book.
Regarding the Loaf logo, you can see the different styles of the sticker over the years at the Sugarloaf Shop. They have stickers from different eras but none of them are for sale. You can still get the sugarloaf/usa stickers there. They are actually trying to get rid of all of them.