Killington Ad Irony

[ctenidae]

The only bad publicity is no publicity.
Remember, too- if you say something often enough, it becomes the truth.

 

[Marc]

The only bad publicity is no publicity.
Remember, too- if you say something often enough, it becomes the truth.

I will sleep with Jessica Alba.
I will sleep with Jessica Alba.
I will sleep with Jessica Alba.
I will sleep with Jessica Alba.


How often exactly does one have to do that for it to work?

 

[SkiDog]

The only bad publicity is no publicity.
Remember, too- if you say something often enough, it becomes the truth.

I will sleep with Jessica Alba.
I will sleep with Jessica Alba.
I will sleep with Jessica Alba.
I will sleep with Jessica Alba.


How often exactly does one have to do that for it to work?

I just fell off my chair..THANKS...

M

 

[JimG.]

The only bad publicity is no publicity.
Remember, too- if you say something often enough, it becomes the truth.

I will sleep with Jessica Alba.
I will sleep with Jessica Alba.
I will sleep with Jessica Alba.
I will sleep with Jessica Alba.


How often exactly does one have to do that for it to work?

Post of the week Marc!

 

[ctenidae]

How often exactly does one have to do that for it to work?

The more ridiculous the claim, the more often you have to say it. I think you'll be busy a while. Worth a shot, though.

 

[bvibert]

HOLY CRAP THAT AD IS WORSE THAN I IMAGINED!

seriously, most hanious piece of crap advertising i have EVER seen in my life, and i have seen a lot of crap!

Now that you mention it, I think that is the WORSE ad I've seen as well.

Even if it's the WORST ad you've ever seen, it's an effective and profitable ad because...

you saw it. You looked at it and read it. You even enlarged it to read it more clearly. Even if it's outright lies, it worked and worked very well. We have a whole 3 page thread dedicated to it.

Genius.

Good point, and I was half asleep when I posted the above... Its a miracle it made any sense at all...

 

[riverc0il]

you saw it. You looked at it and read it. You even enlarged it to read it more clearly. Even if it's outright lies, it worked and worked very well. We have a whole 3 page thread dedicated to it.

yea we saw it alright. and we spent 4 pages now laughing at it and making fun of it. then a poster went one step further and subverted it. it may be effective for people that really people kmart is a special mountain so different than all the others. but any one that has been around and skied a number of new england areas knows kmart is as McMountain as it gets. this ad in my opinion, back fired partically with the negative spin here because they tried to stretch the truth too far. just because you look at an ad doesn't mean the ad worked. ESPECIALLY, if someone looks at the ad critically (most people honestly don't though).

 

[ctenidae]

You guys can laugh at the ad all you want (the 'shop on it is pretty funny), but remember- we're not the target market here. Neither are the people who go to Killington all the time (whether becaue of convenience, passes, or not knowing any better). Instead, the ad (as are all ads) is aimed at the people who go skiing once a year, and don't know where to go. For them, this ad is probably quite effective. And truly, for that target audience, is there really anythign wrong with Killington? I mean, it's big, there are lots of trails of varying difficulty, there's lots to do other than ski, what's not to like? Crowds? If you've never skied anywhere else, would you know that Killington is very crowded? No good terrain? Again, what if you have no frame of reference? Fact is, Killiington is nearly a perfect mountain for what it is. Sure, we know better, but we're not who Killington caters to.

Laugh all you want, and I'll laugh with you. But realize this- Killington has done a great job of marketing itself as "The" ski resort in the East. It's failed fairly miserably in all other business aspects, but the marketing team has done an A-Class job.

 

[JimG.]

You guys can laugh at the ad all you want (the 'shop on it is pretty funny), but remember- we're not the target market here. Neither are the people who go to Killington all the time (whether becaue of convenience, passes, or not knowing any better). Instead, the ad (as are all ads) is aimed at the people who go skiing once a year, and don't know where to go. For them, this ad is probably quite effective. And truly, for that target audience, is there really anythign wrong with Killington? I mean, it's big, there are lots of trails of varying difficulty, there's lots to do other than ski, what's not to like? Crowds? If you've never skied anywhere else, would you know that Killington is very crowded? No good terrain? Again, what if you have no frame of reference? Fact is, Killiington is nearly a perfect mountain for what it is. Sure, we know better, but we're not who Killington caters to.

Laugh all you want, and I'll laugh with you. But realize this- Killington has done a great job of marketing itself as "The" ski resort in the East. It's failed fairly miserably in all other business aspects, but the marketing team has done an A-Class job.

Exactly what my point was...Steve, we all know it's just hype, but they aren't marketing to us. And if we looked at it and ragged on it for this long, it certainly must be equally interesting for those who have no clue.

Like I said, genius.