Killington Banner Ad

[Johnskiismore]

I need to ask, what is it with the banner ad for Killington's Stash? There's a headless gorilla riding a horse holding some's head, I don't get it. I want to click on it and learn more about 'The Stash', but it seems like they're gearing for a dumbed down crowd. Sorry if I sound like a snob but that ad does nothing for me.

Now the Mount Snow ad with the snow fans looks really cool and grabs my attention mainly because of what it's selling.... SNOW!! I've clicked on that ad even though I have never been to Mount Snow and probably won't this season.

What are your thoughts?

 

[severine]

I think that K ad is pretty freaky, too. Not sure what angle they were going at there...

 

[thetrailboss]

It is a reference to Icabaad Crane and the Headless Horseman (if I spelled that correctly).

 

[djspookman]

It is a reference to Icabaad Crane and the Headless Horseman (if I spelled that correctly).

yah, but still.. WTF I fail to see the connection to skiing/ snowboarding...

dave

 

[thetrailboss]

yah, but still.. WTF I fail to see the connection to skiing/ snowboarding...

dave

I don't as well. It is probably a Burton thing. I'm surprised someone hasn't been offended by it yet or has started a campaign against it yet. :wink:

 

[pepperdawg]

I heard the head is of Betsy Pratt? heh heh

 

[severine]

It is a reference to Icabaad Crane and the Headless Horseman (if I spelled that correctly).

yah, but still.. WTF I fail to see the connection to skiing/ snowboarding...

dave

I knew the reference but like djspookman, I don't get the connection to skiing/boarding.

 

[billski]

In the sad, sad world of American marketing, what really mattered is that it got your attention. Like it or not, you have had their name reinforced in your psyche...

I was in Eastern Europe right after the Berlin wall fell and the local TV stations ditched all the Moscow shows and put on American Soap operas. My cousins simply could not understand what purpose TV commercials served. Understandable because the people had no choice just about anything. You want to ski? Go to that hill when Igor decides to fire up the rope tow. Everyone shares their equipment, whether it fits or not. Your "choice" is that you don't have to go.

 

[ctenidae]

I don't as well. It is probably a Burton thing. I'm surprised someone hasn't been offended by it yet or has started a campaign against it yet. :wink:

I hereby convene the first organizational meeting of the Alpine Zone Society for the Prevention of Decapitation of Gorilla Suits and the Promotion of Relevance in Ski Advertising.

First order of business for the AZSPDGSPRSA is to come up with a better name.

 

[tcharron]

Your not alone..

HEY, it just popped up iroinically enough.. And I *still* don't get it, even though it's been explained. :-D My first reaction?

"Dude, Sunday RIVER is the Holloween ski spot.. Besides, wasn't that like a month and a half ago??"

 

[thetrailboss]

I hereby convene the first organizational meeting of the Alpine Zone Society for the Prevention of Decapitation of Gorilla Suits and the Promotion of Relevance in Ski Advertising.

First order of business for the AZSPDGSPRSA is to come up with a better name.

Marc's role in this organization is what now?

 

[tcharron]

Mark's role in this organization is what now?

Official spell checker, hence, the abbreviation that isn't. :-D

 

[ski_resort_observer]

Obviously, just from the fact that this thread was started...the ad is very successful in it's intent.

 

[ctenidae]

Marc's role in this organization is what now?

Gorrilla-in-the-Barrel

 

[Johnskiismore]

Obviously, just from the fact that this thread was started...the ad is very successful in it's intent.

True, but, I still want to know the relevance to skiing/riding. Plus I don't want to go there because the ad is so dumb.. as I said at the first post, not trying to be a snob, I think they could've marketed 'The Stash' much much much better to gain the interest of everyone.

 

[Johnskiismore]

You know, SR has a gorilla on their banner ad for the chondola. When did gorilla's enter the scene for ski/ride promotion?:???:

 

[Grassi21]

You know, SR has a gorilla on their banner ad for the chondola. When did gorilla's enter the scene for ski/ride promotion?:???:

gorilla or sasquatch?

 

[billski]

True, but, I still want to know the relevance to skiing/riding. Plus I don't want to go there because the ad is so dumb.. as I said at the first post, not trying to be a snob, I think they could've marketed 'The Stash' much much much better to gain the interest of everyone.

I doubt the target demographic is this group

 

[Johnskiismore]

gorilla or sasquatch?

My bad it's Sasquatch, he's always hanging out at SR!

 

[Grassi21]

My bad it's Sasquatch, he's always hanging out at SR!

now don't confuse him with his arctic cousin, the yeti. ;-)