Should they have honored the $1 season pass glitch?

[AdironRider]

The best bit of business advice I was ever given was when I was told in a business management seminar one time that the true test of how well and smoothly your business is running isn't how you handle day to day things when all is going well, but how you handle things when they're not going well/as planned!

This could of been an easy way to get some good press, as well as increase their customers e-mail and social media awareness of their content had they just honored those $1 "mistakes" and then put out a press release saying something like, well due to a computer programming mistake AND some great vigilance from some of our dedicated customers, x number of people got $1 season passes. Well the error has been fixed, but its still a great deal at the actual price of $Y! Just keeping checking our e-mails and social media sites regularly as the season rapidly nears as you never know what quick deals may show up!

So are you actually offended they didn't honor this? Thats funny.

If the realtor misplaced a comma on your house sale paperwork, and you only got 20k instead of 200k, would you still think it was the morally right thing to honor. Didn't think so.

 

[VTKilarney]

I don't think he was talking about the moral aspect, just the public relations aspect.

 

[MadMadWorld]

So are you actually offended they didn't honor this? Thats funny.

If the realtor misplaced a comma on your house sale paperwork, and you only got 20k instead of 200k, would you still think it was the morally right thing to honor. Didn't think so.

What a terrible example considering that's a legally binding contract. If you sign it then it doesn't really matter what you think morally or otherwise. That's why you don't sign anything like that without a lawyer.

 

[SkiingInABlueDream]

So are you actually offended they didn't honor this? Thats funny.

If the realtor misplaced a comma on your house sale paperwork, and you only got 20k instead of 200k, would you still think it was the morally right thing to honor. Didn't think so.

I disagree with your comparison.

An error like your example would be financially ruinous to an individual.
I doubt that honoring the accidental $1 pass sales would have been too costly to the resort.

 

[Cannonball]

The best bit of business advice I was ever given was when I was told in a business management seminar one time that the true test of how well and smoothly your business is running isn't how you handle day to day things when all is going well, but how you handle things when they're not going well/as planned!

This could of been an easy way to get some good press, as well as increase their customers e-mail and social media awareness of their content had they just honored those $1 "mistakes" and then put out a press release saying something like, well due to a computer programming mistake AND some great vigilance from some of our dedicated customers, x number of people got $1 season passes. Well the error has been fixed, but its still a great deal at the actual price of $Y! Just keeping checking our e-mails and social media sites regularly as the season rapidly nears as you never know what quick deals may show up!

I think the PR with their regular passholders would have been just the opposite: "Are you serious, I've been shelling out a grand a year and this joker gets a $1 pass because he caught a typo?!?! Where's my deal? Is this how you appreciate my loyalty?" and every other rant a pissed off pass holder can come up with.....

 

[AdironRider]

You can all argue semantics all you want, the comparison is valid based on you wouldn't make that deal, but you think Squaw should on a moral level.

And the reverse PR backlash is spot on. Lets make a couple people happy at the expense of every other one of our best customers. GREAT PLAN!