slatham
Well-known member
Less than 24 hours after the PEAK Resorts acquisition announcement, I received an email from Vail that said, "new mountains in your area are now EPIC". They can do this because they have the home address & email address of everyone who's skied one of their resorts. I'm surprised you dont have to scan your EPIC pass at lunch so they know if you like Diet Coke or Hawaiian Punch.
That will be soon. Use your Epic pass as credit card, get a discount for doing so (incentive for not using CC or cash), and then they have data on eating/drinking habits too.
Big (ski) brother