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Wildcat behind the pack this year

Edd

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Over the years unofficial estimates I've heard have often put the Cat's ticket sales below smaller, less impressive mountains.


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yeggous

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At least Wildcat's debt is on somewhat of a repayment plan. The Crotched, Attitash, and Mount Snow debt service is interest-only at a 10% rate.

Wildcat's revenue and skier visits is just about the lowest of any Peak Resorts area, including all those little hills. If you normalize those numbers to a per diem rate (dividing by the length of the season), it's not even a contest for the bottom spot.

Wildcat is also much more dependent on pass holders than most mountains. Their effective ticket price (revenue / total visits) is about $24, compared to $39 for Mt Snow and $35 for Attitash.
 

snoseek

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So what you're saying is Wildcat has been pretty dead all winter? Those numbers seem ridiculously small...500k for F&B....really???

I feel like I should go up there and buy a sympathy ticket or something.
 

yeggous

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So what you're saying is Wildcat has been pretty dead all winter? Those numbers seem ridiculously small...500k for F&B....really???

I feel like I should go up there and buy a sympathy ticket or something.

Wildcat has always been pretty quiet. Those numbers are from previous years. This years drops are relative to those.


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VTKilarney

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According to their marketing manager, they had over 100,000 paid skier visits during the 2009/2010 season. He does not mention if that has ever been duplicated. (see: http://www.linkedin.com/in/thomasprindle )

Some comparisons for the 2009/2010 year:
Cannon: 103,387
Waterville Valley: 169,830
Mad River Glen: 74,658

It's interesting to see that they were neck and neck with Cannon. Both are farther north than the majority of areas in their region. Both are susceptible to wind and cold.
 

St. Bear

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According to their marketing manager, they had over 100,000 paid skier visits during the 2009/2010 season. He does not mention if that has ever been duplicated. (see: http://www.linkedin.com/in/thomasprindle )

Some comparisons for the 2009/2010 year:
Cannon: 103,387
Waterville Valley: 169,830
Mad River Glen: 74,658

It's interesting to see that they were neck and neck with Cannon. Both are farther north than the majority of areas in their region. Both are susceptible to wind and cold.

103k sounds really low for Cannon. Wildcat does have North Conway nearby, but in terms of day trippers, Cannon pulls from a far greater population. Wildcat is at least an hour further from all of Mass and the vast majority of NH.
 

yeggous

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For 2010-2011, Wildcat had 77,100, Attitash 142,600, Crotched 104,200, and Mt Snow 466,200.

Wildcat's number can be crazy variable. For example, 2012-2013 was up 87% over the non-winter of 2011-2012.




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MadMadWorld

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It sounds like Peak as a whole is going to be in huge financial hole before next winter even gets here. They'll have to sell off something just to pay their debt.

How about a couple of those redundant chairlifts over at Attitash. What a waste.
 

yeggous

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Pulled the 2011-2012 non-winter numbers too. Wildcat 90,00, cranmore 117,351, Bretton Woods 155,600, Attitash 150,000.


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St. Bear

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What was the first year under Peak? 2010?

I used to go to Wildcat at least 3 or 4 times a year before they were bought because they had some really good deals. I've only been twice since they were bought because a lot of the desks have gone away. I'll grant that the past year or two has been better than the first couple, but still, I can't be the only one.
 

yeggous

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What was the first year under Peak? 2010?

I used to go to Wildcat at least 3 or 4 times a year before they were bought because they had some really good deals. I've only been twice since they were bought because a lot of the desks have gone away. I'll grant that the past year or two has been better than the first couple, but still, I can't be the only one.

Right before the 2010-2011 season. I think the post purchase bounce was the main reasons numbers didn't plunge 2011-2012.


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deadheadskier

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Pulled the 2011-2012 non-winter numbers too. Wildcat 90,00, cranmore 117,351, Bretton Woods 155,600, Attitash 150,000.


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You know, when you look at those numbers, Wildcat probably has the potential to be the most profitable percentage wise of those areas during the ski season. They have vastly less infrastructure, snowmaking expenditures and the staff required to operate everything. Only 1 base lodge and 3 lifts spinning most of the season compared to far more lifts and services at the other areas.

If they get their snowmaking house in order, they obviously have the terrain to close the skier visit gap against other areas in the MWV.
 

Edd

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You know, when you look at those numbers, Wildcat probably has the potential to be the most profitable percentage wise of those areas during the ski season. They have vastly less infrastructure, snowmaking expenditures and the staff required to operate everything.


Just one reason why they rule during spring. One lift can essentially serve the entire mountain.



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Brad J

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I don't have this year's numbers but can give you a general sense based on previous years. They have about 77k skier visits per year and $2.9M in revenue.

Lift tickets and season passes combined are about $1.9M at Wildcat. Of that, roughly 25-30% is season passes. Food and beverage is about $500k and retail is about $200k, which combined net about $500k (not counting labor) since their material costs are $200k. Rentals about $100k. Lessons about $300k. Their labor budget is $1.2M. Utilities costs are about $600k. Property taxes are $200k. They have $4.4M in outstanding debt at a rate of 4% (which is much less than the 10+% rate of Peak's other debt) which works out to $27,300 per month.

Thank you for the info, sounds like the really depend on their season pass holders, hope they get it together, interesting the previous owner finance the place, I am sure he doesn't want it back. I am hoping Cranmore will buy it????
 

yeggous

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I would not bet on that. Although Cranmore and Wildcat would make an interesting pass.


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I suspect that Peak Resorts will sooner burn the place to the ground then sell Wildcat to a company with another holding near North Conway. To do so would be disastrous for Attitash.


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deadheadskier

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Has there ever been a full MWV pass? BW, Cranmore, Black, Attitash and Wildcat all on the same pass?
 
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