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Funny thing is I once broke a pair of Rossy skis and as a result, I have pretty much avoid Rossy's like the plague (the foam core doesn't help things much either). But I have Rossy/Look bindings on two of my boards and I love my Dynastar 8000s. When you break things down by who owns what, most people probably own at least one component from all the major players' parent groups. Never been a huge fan of the look of K2s but I can't remember the last one I have skied. Something about their design and their marketing that really turns me off to an irrational point. I try to be "brand blind" when evaluating gear. Its best just to go with the best product. But I do have a few biases against certain product lines, as irrational as they may be.I don't like rossignol very much. I have skied on several of their skis and every single one of them has been a noodle. I have also seen a few too many decambered bandits.
Honestly I think that change in technology happens so quickly these days that what might be considered a great brand today could be considered a crappy brand tomorrow. I have a certain amount of brand loyalty to Rossi, but that might change tomorrow
I have never liked Salomon's. That foam core just does not do it for me, Now Fisher Progressor's thats a ski I love, but you gotta stay on top of it!
Never been a big K2 fan. Skied Atomics for years. Just switched over to a Salomon X-Wing Tornado (wood core) this year.
For some reason, I still associate Elan with low end. Probably off base there especially since Plake skis them and designed the Bloodline...
Hope that's the case...just bought a pair of Elan's in March. Haven't skied on them too much yet but they don't seem cheap.Elan had a couple years where they were making junk, but they really seem to back now. Really happy with mine.