Skier demographics

[eastcoastpowderhound]

Also people are generally in pretty poor physical condition..something like 25% of all adults are Obese and more than half are overweight..I know people used to be alot skinnier before everything went supersized..In fact the average adult male is 20 pounds heavier now than in the 70s...

I'm about 150lbs heavier than I was in 1979.

 

[thorski]

Everything is made in China..it's reality..check the label of your shirt and see where it was made..

My shirt was made in southern sri lanka- birthplace of the mexican staring frog.

 

[thorski]

Also people are generally in pretty poor physical condition..something like 25% of all adults are Obese and more than half are overweight..I know people used to be alot skinnier before everything went supersized..In fact the average adult male is 20 pounds heavier now than in the 70s...

I don't think that matters, my fat friends stomp the bumps big time small time.

 

[Glenn]

My shirt was made in southern sri lanka- birthplace of the mexican staring frog.

 

[deadheadskier]

the difference is there are many other activities and consumer goods that are fighting for our discretionary income.

very good point. Twenty years ago, no one was dropping $500 on the latest iphone and $99 a month for the super text plan, most homes didn't have computers (never mind internet) one TV in the house was normal, etc.

Instead of buying ski stuff, america is buying electronic gadgets and a weight problem :lol:

 

[GrilledSteezeSandwich]

I'm about 150lbs heavier than I was in 1979.

I'm 200 pounds heavier as I was only 6 pounds in 79..

 

[GrilledSteezeSandwich]

I don't think that matters, my fat friends stomp the bumps big time small time.

pictures????

 

[thorski]

pictures????

To late this year. :-(

 

[snowmonster]

It seems that the 2 big demographic groups that resorts cater to are the baby boomers and Generation Y. What about the children of the baby boomers? The so-called Gen X. We're coming into our own, assuming positions of leadership in companies and starting our own businesses. The next 20 years will probably be our peak earning years and I hope that the ski industry can target its marketing efforts to our market segment. Eighties music in apres-ski parties and in the lodges is just a starting point.

 

[deadheadskier]

Eighties music in apres-ski parties and in the lodges is just a starting point.

We obviously come from different ends of the Gen X spectrum :lol:

 

[thorski]

It seems that the 2 big demographic groups that resorts cater to are the baby boomers and Generation Y. What about the children of the baby boomers? The so-called Gen X. We're coming into our own, assuming positions of leadership in companies and starting our own businesses. The next 20 years will probably be our peak earning years and I hope that the ski industry can target its marketing efforts to our market segment. Eighties music in apres-ski parties and in the lodges is just a starting point.

80's music is to freaking old. They should play new music.

 

[ComeBackMudPuddles]

Household budgets are more strained because the avg consumer wants more, more, more of everything...so there's less for the really important things like skis and lift tickets. The avg American is more distracted by the myriad of activities available to them and their wallet.

+1

hadn't really thought of this side of the story before.

 

[snowmonster]

80's music is to freaking old.

But good! =)

 

[eastcoastpowderhound]

80's music is to freaking old. They should play new music.

the crazy thing is Journey's "Don't Stop Believing" is one of i-tunes top downloads...and its not 30 somethings downloading it...I was in a college bar this winter and when the song came on every 21-23 yr old in the place started singing it...most of them weren't even born when that song first came out. All 80's is too old...but mixing some in like they're doing in bars, clubs, and sampling, is pretty cool.
I've been going through a early 90's grunge phase recently...Temple of the Dog, Screaming Trees, Pearl Jam, Soundgarden, etc...hard to believe that music is closing in on 20 yrs old!

 

[thorski]

the crazy thing is Journey's "Don't Stop Believing" is one of i-tunes top downloads...and its not 30 somethings downloading it...I was in a college bar this winter and when the song came on every 21-23 yr old in the place started singing it...most of them weren't even born when that song first came out. All 80's is too old...but mixing some in like they're doing in bars, clubs, and sampling, is pretty cool.
I've been going through a early 90's grunge phase recently...Temple of the Dog, Screaming Trees, Pearl Jam, Soundgarden, etc...hard to believe that music is closing in on 20 yrs old!

I agree with this. a nice party mix to get the girls dancing.

I never liked the grunge- all the girls went from big hair and hot clothes to flannels and baggy pants. so glad grunge is dead for this reason.

 

[snowmonster]

I grew up in the 80's and, even then, "Don't Stop Believin'" was considered an old Journey song. I guess 80's music will be to my future kids what Sinatra and Paul Anka were to me -- an instrument of torture on long car drives. Funny thing is, as I got older, I started getting into Sinatra more.

Anyway, end of mini-hijack.

 

[GrilledSteezeSandwich]

It seems that the 2 big demographic groups that resorts cater to are the baby boomers and Generation Y. What about the children of the baby boomers? The so-called Gen X. We're coming into our own, assuming positions of leadership in companies and starting our own businesses. The next 20 years will probably be our peak earning years and I hope that the ski industry can target its marketing efforts to our market segment. Eighties music in apres-ski parties and in the lodges is just a starting point.

The children of the baby Boomers are mainly generation Y who were born after 1976..some of the older Baby Boomers have Generation X kids but the majority are Generation Y..I'm one of the older Generation Y's and I feel like I'm just coming into my own and making good money..and I don't give a crap if the resorts try to appeal to me because I'll always be skiing alot..but some old school hiphop(mid-late90s) in the lodges would be nice except I'm never really in the lodge..so maybe the Naughty by Nature and WuTang can blast from outdoor speakers..

When I was a kid my parents rocked out to Huey Lewis and James Taylor..

 

[billski]

Industry Consultant, RRC Associates asserts the following:

If we assume the baby boomers were born as late as 1965, we find that those born before 1966 constitute only 30% of the current skiing/boarding population in the US. Amazing!

RRC asserts the number of skiers/boarders will remain flat. Oddly, the number of boarders is declining an number of skiers is increasing. Only 15% of all new skiers/boarders will "convert" over to the "core" skier/boarder set for the long-run. This 15% has been enforce for many years.

Us boomers will fund their habit by bequeathing ski condos and straight skis, and the failed ski lessons of their youth

Regarding music, I find my teenage kids are "stealing" my 1970s music. They think the music is new! I tell them to go find their own tunes! Not happening.

 

[catskills]

The baby boomers grew up with many small feeder ski areas around large metropolitan areas. Baby boomers also had high school bus ski trips to these feeder ski areas. Both of these are the thing of the past. They were a great way to get people on the slopes to learn to ski so they get hooked on skiing and then go to places like Vermont's Killington or fly to Salt Lake City and ski that dry Utah out west powder. If NSAA thinks they can replace the baby boomers with out cheap reasonable learn to ski feeder ski areas near large populated metro areas, their just fooling themselves. :smash::blink:

 

[dmc]

globalization!!!!

Dont be hatin the world brah..