riverc0il
New member
Great analysis, billski. Last year, we saw one of our own (Geoff) take advantage of a not having a job by doing a lot of skiing. That type of thing may not happen as much this year as people continue to not be able to find work and run out of savings and really begin tightening up the belt.My gut tells me that's not the case though. My amateur observation is that season pass sales were already committed last year. This year it's more discretionary, and it will drop.
I don't hear any resorts squawking about pass sales being up this year. Last year, passes were committed to before the economy tanked. I also know quite a few more laid off people, who have been on the street for a long time, burning up their savings. People that are employed are working longer hours to preserve their worth to the company, to battle for every sale. (It was only businesses like GSS that are near recession-proof). No raises, expenses continuing to rise. Boomers with kids in college are being squeezed, something has to give. Interesting to see a lot more of these pre-purchase tickets, kind of a middle ground between a full season pass and a day ticket.
Plus, going skiing costs more than just buying a ticket or pass. IMHO, I suspect it's not going to be a good financial year this season, but what do I know???
The jobless rate just hit double digits and, as I recall, that number does not count people who have stopped looking, given up, settled into early retirement with a smaller financial package than they wanted, and people that have fallen off unemployment with having found a job. My company just released hours budgets for the rest of our fiscal year to come in at budget and more hours cuts are happening. The businesses are still a ways off from adding jobs and until that happens, ski areas are likely to feel the pinch as well.
That said, I doubt that ski areas are going to be hurting as much as most businesses. The east will continue to see gains from local vacations instead of flying west vacations (especially with add on costs from airlines rising). And skiing is something that even casual and occasional skiers and riders are passionate about doing.
Bring on the deals, is what I say. I think I picked a good year to do without a season pass (not for financial reasons though, lol).