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Big Burke announcement

Masskier

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We have been told that skier visits at Burke were flat this year, but that revenues increased slightly. A lot of cheerleaders were applauding the increase in revenues, suggesting that Ary knows what he is doing.

While Vermont has not released its figures yet, we know that the northeast saw a 20% increase in skier visits this year. if Vermont has similar numbers, Burke's year appears to be an unmitigated failure. The only thing I can think of in defense of Burke is that they maybe they have never had much of a difference in skier visits from one year to the next. If that's the case, that presents a different problem in and of itself.

20% Increase ???? How about a 0.6% (that's less than one per cent) increase in skier visits in the Northeast this year. That's pretty flat.

http://www.nsaa.org/media/200772/PressReleaseKottke__2_.pdf
 

fbrissette

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Why?

Skier visits were probably flat or down at Burke last year too.

Anyone have the numbers?


At the Jay Peak homeowner annual meeting yesterday, Bill Stenger mentioned the following numbers:

0.06% increase for New-England (not a typo or mistake, he repeated the .06%).
8% increase for Jay Peak (299.5k skier-day from 280k last season - note: this is 7% not sure how they got the 8%).
No mention was made of Burke.
 

thetrailboss

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Why?

Skier visits were probably flat or down at Burke last year too.

Anyone have the numbers?

Using Ary's own statements, and some other info that was out there, this is what I know. Historically, Burke is somewhere between 70-80k. 2011-2012 was a train wreck...but that was because of the weather. IIRC they lost about a month of season like everyone else and closed in Mid-March. Those weekends they had big events that did draw lots of locals, but without them, their numbers were off. 2012-2013 was better, but a bit below their average. This year was about the same but with the cuts they made, revenue-wise they were a bit better.

As to money, the one year that they somewhat publicly reported their figures was in 2000-2001 when they were Burke 2000. They reported running in the black with a "modest" profit to do maintenance. Modest being somewhere below $50k. Since then it has always been in the red or broke even. 2005-2006, the first year of Ginn, it was common knowledge that they lost $2 mill that season. Another bad winter combined with some really dumb staffing issues.

So when you read between the lines the statement this year about a "significant" increase in visits over 2011-2012, and slightly better revenue over last season really translates into nothing really big to write home about.

And yes I'm way too passionate about this. It is my home mountain. I love the place. I just am so :angry: about management so publicly burning my home community. It's like we lost 20 years of progress.
 

thetrailboss

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Looks like the party is getting started on the webcam. There is even a concrete pumper in the background.

Just saw some pics on FB. And I heard a rumor that there is a new Burke GM and he is someone familiar to us on AZ. A Mr. Steve Wright. Can anyone confirm?
 

from_the_NEK

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A Mr. Steve Wright.

43963915.jpg
 

Masskier

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Just saw some pics on FB. And I heard a rumor that there is a new Burke GM and he is someone familiar to us on AZ. A Mr. Steve Wright. Can anyone confirm?

Yes, Steve was officially named the new GM. Groundbreaking went well, lots of people, beautiful day. They also announced that they also received the final approval on bio tech project in Newport.
 

from_the_NEK

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I think that is Ary second from the right. Next to the lady in blue.

Question, what do they do with the fancy shovels and hard hats they have for these dignitary "ground breakings"? Do they reuse them for the next one?
 

dlague

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Well I guess a congratulations on the promotion is in order for Steve! :beer:

Ary is President and CEO and Steve is General Manager?

Well, I sure hope this gets going so the pessimists can be wrong and the optimist can be right! So much debate over whether or not the hotel would even get started and now it appears to be under way! I hope with Steve's experience that he can work things out from a marketing and operations perspective.
 

Masskier

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Well, I sure hope this gets going so the pessimists can be wrong and the optimist can be right! So much debate over whether or not the hotel would even get started and now it appears to be under way! I hope with Steve's experience that he can work things out from a marketing and operations perspective.

+1

Bill S said that there will be about 300 people working on the site daily. That is quite the crew.
 

deadheadskier

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Congrats Steve!

Hopefully you won't have to put out too many more bad PR fires and you can move forward with the things that matter and are needed to make Burke successful.
 
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thetrailboss

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Well, I sure hope this gets going so the pessimists can be wrong and the optimist can be right! So much debate over whether or not the hotel would even get started and now it appears to be under way! I hope with Steve's experience that he can work things out from a marketing and operations perspective.

I think a better way of putting it is that hopefully Steve can fix what is wrong and promote what is right about Burke. The whole pessimist vs. optimist thing makes me chuckle because it means nothing really.

And I will join the crowd and roll out the red carpet:

WELCOME STEVE!!!!!!
 
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