Interesting...I know K2 and BMW did a few demo days last season. You could drive a new X3 and demo some skis. It was a pretty cool set up they had.
http://www.autoblog.com/2012/01/04/bmw-and-k2-team-up-for-promotional-skis/
http://www.autoblog.com/2012/01/04/bmw-and-k2-team-up-for-promotional-skis/
