Bottoms Up

[WoodCore]

This is a pretty cool idea.......http://www.thefeast.com/washington/play/The-Bottoms-Up-Dispenser-Your-Beer-In-Record-Time-118381194.html

Wish I had thought of it! :smash:

 

[ctenidae]

Interesting. Of course, the head is an important element of a good beer, but for Bud Light and its ilk, I give it a "Brilliant!"

 

[severine]

How does that affect the cost of a pint, with those newfangled-special cups and equipment?

 

[TheBEast]

Just about the coolest thing I've seen. Will certainly keep the lines down!

 

[Glenn]

That is neat. More info here if you scroll down: http://www.businessinsider.com/the-15-most-brilliant-new-ideas-weve-seen-this-winter-2011-2?op=1

Springer has an excellent marketing plan too. After the beer's gone, the magnet turns into an advertising tool that customers can stick on their refrigerator. Businesses can subsidize the expense of using the specialized cups and the Bottom's Up System by imprinting the magnet with a custom logo or message for advertising.

What a good idea!