Deceptive Marketing. Again.

[whitemtn27]

I was at Cranmore Friday, Attitash Saturday and skied BW on Sunday. Cranmore and Attitash have almost nothing on the ground in the woods, BW had 1-2 feet everywhere. Their surface did hold up better throughout the day, too, although Attitash was a close second.

I can't fault them for pointing out they have the snow. We actually only ended up going there after 3 consecutive bartenders in North Conway told us that BW was the place to be.

If some 'low frequency' skier sees that they've had a total of 4' over the last X number of weeks and shows up expecting 4' of fresh pow everywhere, that's not really the mountain's problem...

 

[Black Phantom]

I was at Cranmore Friday, Attitash Saturday and skied BW on Sunday. Cranmore and Attitash have almost nothing on the ground in the woods, BW had 1-2 feet everywhere. Their surface did hold up better throughout the day, too, although Attitash was a close second.

I can't fault them for pointing out they have the snow. We actually only ended up going there after 3 consecutive bartenders in North Conway told us that BW was the place to be.

If some 'low frequency' skier sees that they've had a total of 4' over the last X number of weeks and shows up expecting 4' of fresh pow everywhere, that's not really the mountain's problem...

Exactly.

What is wrong with stating that they received "x" feet of snow? Is it not fact? The inference could be made that one ski area is in a "snow belt" and another is not.

Sounds like sour grapes from someone who won't be skiing this week/end.:evil:

 

[puckoach]

For real reports, Go to The Source !!

http://forums.alpinezone.com/forumdisplay.php?f=14

 

[thetrailboss]

I received this from Boston.com ski mail this morning;

"SkiMail: Four Feet of Fresh Snow at NH’s Largest Ski Area"

To me fresh snow means new snow. I opened the e-mail, only to find out that the 4 feet of fresh was from last month. From a marketing point it worked, I open the e-mail. Did I feel like I was miss led? Yes.

Your problem was that you actually think Boston.com is credible! :lol: It is easy really. BW is a big advertiser, so the Globe just takes what they say and throw it back out.

Jokes aside what BW did is nothing new. I think what I :roll: is the implication that all of the snow is there. It is not enough to ruffle my feathers though.

 

[jaywbigred]

Deliberately worded to mask negatives and only highlight positives = deceptive.

One can be deceptive without necessarily telling a lie.

This just makes me appreciate Mt. Snow's snowreporting more.

 

[Edd]

I saw your report the other day Bill. This past Sunday, however, 2 freinds called me from there and couldn't believe how much new fresh they just caught. BW is like that; I think they tend to underreport if anything.

 

[riverc0il]

I got a chuckle out of Jays report and picture yesterday also................................thank god we have AZ reports for the "Real Deal".........................................

Having been a pass holder at Jay previously... I wouldn't doubt their picture. Look at FIS's most recent report if you doubt Jay. It doesn't mean that any more than 1% of Jay skiers will be able to find the goods. But it certainly happened. Jay's report was very upfront about it I thought.... the wind blew all the snow into the woods and there are deep drifts out there. I've been there for that type of sleeper storm before. I have no doubts.

 

[riverc0il]

Not sure if it is "deceptive' but absolutely a misleading connotation in that statement. It is surely preying on consumers that don't understand total seasonal snowfall means bunk. Snow sports is the ultimate in "what have you done for me lately" when it comes to weather reporting. Base building is important but if only 4" out of that 4' remains on the ground, the connotation definitely is misleading for sure.

I think areas reap what they sow with this sort of thing. If a resort over promises (in the connotation sense) with their marketing but the skiing sucks, no matter if the data is factual or not, the resort risks having a dissatisfied customer that doesn't come back. Its a delicate line between hyping the marketing speak that gets guests to the resort and money in the drawers vs potentially misleading and alienating what might otherwise have been a repeat customer. I think in the service industry, there are few things more than loyal customers and I can't imagine taking a short term marketing risk that would potentially alienate the customer base.