The kind of marketing that only Josh apparently knows about. He's a ski mogul along with that guy Bob Katz.I simply can't understand what type of "marketing" is going to magically bring in enough traffic to change the ROI that every single ski area in the East has calculated over the past however many years. How many people who have already pulled out the golf clubs are going to flock north if they hear that "xyz resort is still open". The answer is likely not enough the move the needle.