Jully
Active member
Just a guess, but I would assume it's because they feel they have the product priced at a level that's most profitable for them.
Let's be honest. They've got 5 high speed quads. They have to operate 9 lifts, two base areas and provide ski patrol and staffing to operate all that at minimum when fully operational. It takes a lot of revenue to do all that. You could reduce snowmaking and save some operating costs, but the price could never be workable dropping to say a Jay/Smuggs level. The decision to do that would be based on increasing volume considerably. That would result in all of that terrain skiing with less snowmaking having much poorer conditions, which ultimately would drive those volume gains away.
That is a very good point that is overlooked here. Sugarbush is substantially cheaper for an adult pass than Stowe. It is not trying to be in their price league, IMO, it is just solidly a tier below that (and still more expensive than many areas, e.g. smuggs). They go for a slightly upscale resorty feel that still has a laid back, MRV vibe. I think it is a great product for those who want that and clearly there are families and individuals alike who want that kind of resorty + natural blend. I think reducing costs isn't in the cards for them unless they do something crazy like privatize Mt. Ellen.