This is spot on. I recognize that it’s been a rough couple years with COVID, but there’s a lengthy (and growing) list of gripes I am hearing from people, and rightfully or wrongfully, they are attributing it to poor management by Alterra:True or not, the common perception is that Alterra is skimping on some or all of, snowmaking, grooming, maintenance and staffing. If this is true then Alterra needs to change the way it is operating. If this isn't the case than they had better start creating an new narrative on the mountain. I have never heard as much grumbling and seen as many angry customers as I saw this weekend.
-snowmaking not as good as in the past
-lift maintenance worse than in the past
-snow makers defecting for Stowe
-lift operators seem inexperienced or inattentive (more so than in the past)
-poor handling of John Egan and the crew of mountaineering folks that left because of it
-the unbelievably bad App. (Yes, I know it’s improving, but still not even as good as the old App!)
-no Slidebrook lift all year
-removal of valley house cafeteria without a viable alternative for blazers other than to add to the already overcrowded gate house cafeteria
-The poor initial communication about shutting down all uphill skinning (yes they corrected it, but the tone of the initial message really rubbed a lot of people the wrong way)
-etc.
I know they are trying their best, and have been dealt a very tough hand with the pandemic, but people keep bringing up all these things that have changed for the worse, and the narrative is that this is what to expect from Alterra. It would be nice if there were some big positives to point to (now or in the works) that would turn around the narrative. Like plans for more snowmaking, or newer lifts or new lodges. These are all things that were talked about at one point or another as potential improvements Alterra would make. But at this point, it seems like we’re getting a lot of rationale for why those things are too expensive or don’t make sense. And that’s not a very compelling narrative to people who have loved skiing here for years and want to see things at least stay as good as they were if not get better.
I’m not saying this to criticize. I love Sugarbush. I want nothing more than to see Alterra do well. But it’s getting harder and harder to defend every day…