billski
Active member
Agree with the comment about competitive pressure. Also, since the boomer bulge is passing through that age range, it matters. Even if they didn't ski, they still sit at the vacant chairs and drink overpriced cups of coffee, or brewski with their friends swapping lies. I'm also seeing more boomers opening their wallets to treat their entire family of kids and grandkids to a day or a weekend holiday.I think that there was a loss of Senior skiers to other lower priced senior pass mountains inVT and that with the success of the Boomer Mid Week pass and the $$ being spent on the VH chair, Win wants to put as many people as possible on the mountain, young, old , families, college age, , middle age, or whatever, it does not matter.
The hardest part is getting the customer in the door. Besides, they're not about to wear out the bullwheel from overuse!