Thursday Night Red Sox Game to Give Away $2.4 Million in Sunday River Lift Tickets

[Greg]

http://news.alpinezone.com/17894/

 

[snowmonster]

Let's go Red Sox!

 

[snowman]

"snowmaking is just weeks away"

Days Steve, days.... you need to be talking about days to get people fired up!

"35,000 tickets are going to be given away"

Would have been a great promotion... back in the day. Nowadays though, it's just going to set the Ebay servers into hyperdrive at 11 pm tonight and your regulars are going to scoop up some cheap tickets.

I thought everything they did thus far has been great, however, giving away 1/2 a new detachable quad (on the gondola line at the loaf) worth of revenue seems pretty stupid to me. A better investment/promotion would be to fire up the guns at the loaf (spending 200k on compressed air) and open in September and get on the news countrywide as the first to open in the US, not east, the US!

 

[threecy]

We shall see - who knows what kind of marketing deal they're getting with the Sox as a result of this. Just the one game promotion alone is worth a bundle (not 2.4m, but still...)

 

[snowman]

We shall see - who knows what kind of marketing deal they're getting with the Sox as a result of this. Just the one game promotion alone is worth a bundle (not 2.4m, but still...)

35,000 tickets at $67 a pop = 2.34 million dollars. I'm of the opinion it was an ill thought out last minute promotion and the only in kind return is Steve getting to throw out the opening pitch. I doubt they even managed to get free season sox tickets for next year out of it. Hell, 35,000 tickets is something in the neighborhood of 10% of their annual visits! Considering packages and passes it's probably the actual number of full revenue tickets (the thing they make the most on) they actually sell in an entire season.....given away free!??! Sunday River tickets are guaranteed to be the most traded item on Ebay from 11pm tonight until April!

 

[riverc0il]

"snowmaking is just weeks away"

But it doesn't say just how many weeks. I mean, let's face it, even Mad River Glen is weeks away from snow making at this point :lol:

 

[tcharron]

I thought everything they did thus far has been great, however, giving away 1/2 a new detachable quad (on the gondola line at the loaf) worth of revenue seems pretty stupid to me. A better investment/promotion would be to fire up the guns at the loaf (spending 200k on compressed air) and open in September and get on the news countrywide as the first to open in the US, not east, the US!

The raw number of tickets that will actually get redeemed I suspect will be a SMALL fraction of those given away.

Personally, I'm just annoyed I didn't have tickets to Thursdays game, and since it's sold out, won't be able to get any. :-(

 

[threecy]

35,000 tickets at $67 a pop = 2.34 million dollars. I'm of the opinion it was an ill thought out last minute promotion and the only in kind return is Steve getting to throw out the opening pitch. I doubt they even managed to get free season sox tickets for next year out of it. Hell, 35,000 tickets is something in the neighborhood of 10% of their annual visits! Considering packages and passes it's probably the actual number of full revenue tickets (the thing they make the most on) they actually sell in an entire season.....given away free!??! Sunday River tickets are guaranteed to be the most traded item on Ebay from 11pm tonight until April!

My guess is they'll have him in the booth with RemDawg and Don, and possibly get some additional on air ad time on NESN.

Personally, I can't stand giveaways and discounts.

That said, I have seen 10,000 ticket giveaways result in only hundreds of actual skier visits.

Note that they don't say when the tickets are valid - it could only be for a day or two, off peak, for all we know. I doubt we're talking about 35k tickets that can be used Christmas Week/Presidents Week. No one is that stupid.

 

[jimmer]

35,000- theres really that many red sux fans out there ? man i hate them guys.

 

[threecy]

35,000- theres really that many red sux fans out there ? man i hate them guys.

Them is fightin words

 

[Zand]

A couple co-workers are going Thursday and they're not skiers. They said no one else asked them for one yet so it looks like I might be checking out Sunday River this winter.

jimmer- The Yankees just blew a 5-2 lead... now they wish they picked up Gagne.

 

[prisnah]

35,000- theres really that many red sux fans out there ? man i hate them guys.

If you "hate" the sox or yankees you're more a fan of your location than the actual sport and probably shouldn't even be inciting an arguement....leave it for the fans of the actual sport with a decent respect for what both franchises have accomplished and a true understanding of the game.

Now don't get me wrong...I love the sox to death,watch them every nite they play. But nonetheless, even if you don't root for a team, when someones good, they're good and you can't deny it. If you had a personal hatred for seth morrison would you still say he sucks at skiing?

 

[snowman]

My guess is they'll have him in the booth with RemDawg and Don, and possibly get some additional on air ad time on NESN.

Personally, I can't stand giveaways and discounts.

That said, I have seen 10,000 ticket giveaways result in only hundreds of actual skier visits.

Note that they don't say when the tickets are valid - it could only be for a day or two, off peak, for all we know. I doubt we're talking about 35k tickets that can be used Christmas Week/Presidents Week. No one is that stupid.

Yes, true, for 2 for 1's, or free tickets to places or for things that aren't really that valuable. At $67+ a ticket though, I'd say 95% of these tickets are going to find their way into the hands of friends who ski there anyway or Ebay. I was bitching about this to a friend earlier tonight and they didn't understand why it was such a big deal until I mentioned lift tickets are $67 each. Then eyes popped. I'm forever coming across free burgers or tickets to this and that which I've never used, however, I would be using or Ebaying a $67 ticket without a doubt, and I'm not exactly hard up for cash.

 

[threecy]

Yes, true, for 2 for 1's, or free tickets to places or for things that aren't really that valuable. At $67+ a ticket though, I'd say 95% of these tickets are going to find their way into the hands of friends who ski there anyway or Ebay. I was bitching about this to a friend earlier tonight and they didn't understand why it was such a big deal until I mentioned lift tickets are $67 each. Then eyes popped. I'm forever coming across free burgers or tickets to this and that which I've never used, however, I would be using or Ebaying a $67 ticket without a doubt, and I'm not exactly hard up for cash.

Are these midseason tickets? I wouldn't be surprise if they're early or late season tickets - ie when they need bodies on the mountain.

 

[shpride]

I could see a lot of these just ending up on the ground around Fenway. I can imagine a lot of the people who get them will just look at it quickly and toss it aside.

 

[GrilledSteezeSandwich]

Are the tickets transferable?? I see alot of non skiers selling them on E-bay..

 

[ctenidae]

I just sent out a company-wide email regarding this. It's a long drive, but free skiing is free skiing.

 

[tcharron]

Are the tickets transferable?? I see alot of non skiers selling them on E-bay..

Hard to NOT be. I mean, what are they going to do, demand your red sox ticket stub with your credit card receipt? :-D

 

[eastcoastpowderhound]

and if you've got a free ticket in hand, you're going to be more likely to spend some money on lunch and beers at the hill. Passholders will use the tick to bring a friend...maybe its the first time they've gone to SR...and maybe they like it so much they end up like BobR...property owner, passholder, loyalist. How much $$ do you think it would cost to be the major advertiser for the entire game...and that's cash gone, spent...vs a voucher for a service...that leads to some incremental revenue...plus all the advertising. Maybe it convinces some never evers to come up and learn to ski or ride...this industry needs new customers. It'll be interesting to see what sort of limits are placed on the vouchers too...could be non holiday mid-week only.

 

[Vortex]

I love marketing. I'm a salesman know and have been in the ski inustry before.... that being said. This is progressive. Point is tickets have not been given ou yett, but we are talking about this place. wonder if its working?:flag: Also I read from K2trav Sk is s BC grad. Hearing pass adds on the radio. Adds on the net.