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What the heck is going on at Magic?

VTKilarney

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Feb 5, 2014
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So who is Ski Magic?

SKI MAGIC LLC is a group of investors, including a number of Magic skiers and area homeowners, committed to significant infrastructure investment in proportion to the business opportunity of a smaller ski area surrounded by major corporate resorts. Ski MAGIC LLC is committed to keeping what makes Magic special: unmatched ski terrain in southern Vermont; a “throwback” skiing experience without the soul-crushing crowds found at mega-resorts; and, most importantly, a laid-back, welcoming ski community “vibe”—all while providing new capital to turnaround what has held it back over the years: reliable snow-making and lifts over a longer season. The focus will be on the ski product. Pure and simple.
 

yeggous

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I noticed they are promising to offer a pass that is cheaper than the surrounding mountains. Do we really think they are going to compete with the Peaks Pass? Or do they mean Bromley and Stratton?
 

xwhaler

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I noticed they are promising to offer a pass that is cheaper than the surrounding mountains. Do we really think they are going to compete with the Peaks Pass? Or do they mean Bromley and Stratton?

I think they have to be under Peaks' $599 offering....not as a way to compete against the pass but just because to me $599 is on the high end for what Magic offers as a 4 day/week operation.

To me they should be looking at Pico's $399 pass (no blackouts) as a comparable starting point given the similarities in their operating models.

A Ragged type offering at $249 (now $279) would get some attention from folks looking to supplement another pass with Magic.
 

prsboogie

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I wonder if the new mgt will honor my family pack I was never able to use this season!! Hope for all involved the goes through
 

lotsarocks

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Jan 18, 2016
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Yah a good plan, a lot of hard work and utilizing the awesome community at magic properly will get where you need to be.
 

ss20

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A minute from the Alta exit off the I-15!
...and the trainwreck continues. The new slogan should be "At least we're not Saddleback or Burke!".

Magic needs more capital than a small community group will ever be able to provide. Don't see how they'll get much done at all. Magic needs a lot of $$$, and anyone that says otherwise is talking through their a$$.
 

deadheadskier

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...and the trainwreck continues. The new slogan should be "At least we're not Saddleback or Burke!".

Magic needs more capital than a small community group will ever be able to provide. Don't see how they'll get much done at all. Magic needs a lot of $$$, and anyone that says otherwise is talking through their a$$.

Depends on what the goals are for the ownership. Take a look at a place like Black Mountain in NH. They've kept that place going on a shoe string budget for decades. There are numerous other areas doing the same.
 

JamaicaMan

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Depends on what the goals are for the ownership. Take a look at a place like Black Mountain in NH. They've kept that place going on a shoe string budget for decades. There are numerous other areas doing the same.

Deal needs to get done first. But this is not simply "buying" the mountain. The Ski Magic group was put together with a 5-year business plan to not just purchase but to invest capital into the ski area to improve the product (snowmaking and lifts) so that it becomes a viable business with a growing customer base. The capital invested will make a significant difference in the quality of product but this is NOT an EB-5 play trying to transform a region. We are trying to take all that is good about Magic and make it much more reliable and higher quality throughout a longer season. Customers need more access to Magic Mountain--the skiing--even in a winter as crappy as this last one. If we focus our resources against that goal we believe Magic can be successful in its industry niche. Investment and growth will be in proportion to the specific opportunity and in keeping with the character of the ski area and what makes skiing there special.


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