Agreed. 100% perfectly timed to avoid having to talk about it at the state of the mountain speech. Also well timed after the recent survey to local homeowners.Timing of this was well planed, wait until prime season pass sales season is over, don't mention it at the "State of the Mountain", then drop it the next day. I could only imagine the reaction John would have gotten at his speech if he said, we have an exciting new product to offer our guests, pay another $2k & cut the brovo line & get free hot chocolate.
I guess if they can collect $550k maybe that will be Johns $ to spend at the Bush, don't see operating this program increases the OH, I'm guessing they will use the old Early Ups card reader.