VTKilarney
Well-known member
Somebody give this guy an application!
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Big Burke announcement
- Thread starter the original trailboss
- Start date
from_the_NEK
Active member
Not a reflection of the people that work in the marketing department, but rather the fact that it has been historically understaffed (even before the Quiros purchase) to the point that having time for someone to go out and shoot video footage and edit it on the scale of what Jay is putting out is impossible. I'm quite sure Jay has staff that has a primary responsibility to produce short movies like that. There have been spurts of quality "daily update" media that has come out of Burke here and there over the years but it has been inconsistent. There have been some pretty good (some have been excellent) still images taken that are posted on the Facebook page this year :beer:.
If the same budget was given to the ski operations marketing department that has been used to create the cool drone movies for hotel construction update/promotional videos, then maybe we could see something more about the rest of the mountain.
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Agreed. The prior marketing folks were nice and meant well, but never had the resources to do the same kind of job as Jay.
from_the_NEK
Active member
Example video from Burke's YouTube page from a few years ago shows that there was some good production quality going on:
Channel:
https://www.youtube.com/user/BurkeMountainResort/videos
I've made my own short movies over the years and I know it takes some work to put together something worth watching. The staff has to have someone with know-how and time to do it.
Channel:
https://www.youtube.com/user/BurkeMountainResort/videos
I've made my own short movies over the years and I know it takes some work to put together something worth watching. The staff has to have someone with know-how and time to do it.
So that video shows what I was saying a few days ago--in that video they were making snow on Carter Country, Open Slope, and Big Dipper. So that's upper and lower mountain. I guess they can no longer do that?
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VTKilarney
Well-known member
Q Burke and Jay Peak could have a partnership for marketing purposes. That appeared to be happening but seemed to quickly fall apart. Seems like a real wasted opportunity to me.
Has anyone seen the new Q-posters hanging up in the baselodge/ guest services? There are actually really cool and capture the Burke skiing experience. Kudos to whoever was involved in making them.
VTKilarney
Well-known member
I noticed that the National Guard life-size poster was removed from the ticket area. I think the one upstairs was gone as well, but I can't remember for sure.
BenedictGomez
Well-known member
I don't see how even the most ardent Jay Peak / QBurke defenders could give anything but a failing grade thus far from an integration standpoint.
At least from the outside, QBurke seems to be running entirely as an autonomous acquisition, and in that regard, marketing is probably the area that's most glaringly obvious to outsiders.
I find it annoying the way Stenger/ Stengers-success/ Jay model was used as the "face" of the new Burke and then poof...vanished.
The last time we really saw Stenger involved was in early 2014 when he tried to smooth over the mess Jr. made of the KT relationship and the "what not to do" social media campaign Jr found himself driving....
It's almost as if Stenger is seeing this mess (along with some of his other messes) and going "I stuck my neck out for that kid once and I'm not doing it again as I don't want my name associated with what is currently going on in Burke". Stenger wants to associate himself with successes, he doesn't need to be associated with any more controversies.
VTKilarney
Well-known member
Masskier,
What about my question about whether or not the hotel is no longer ahead of schedule - and is perhaps behind schedule now?
Even if you use the dates in the original timeline that contemplated a late July start, the wooden wall panels on the 5th level of the west wing should be nearly finished. And on the west wing, the wood floor trusses should be installed up to the 4th level.
Looking at the webcam, it looks like they aren't at that point. But my eyes certainly could be deceiving me.
What about my question about whether or not the hotel is no longer ahead of schedule - and is perhaps behind schedule now?
Even if you use the dates in the original timeline that contemplated a late July start, the wooden wall panels on the 5th level of the west wing should be nearly finished. And on the west wing, the wood floor trusses should be installed up to the 4th level.
Looking at the webcam, it looks like they aren't at that point. But my eyes certainly could be deceiving me.
+ 1. If you read at the beginning of this thread, you see that I was very optimistic and hopeful with Stenger's involvement and that slowly my optimism has faded.
And this is SO sad because it would be SO EASY for Burke to jump on the Jay bandwagon and ride their coattails. But when egos are in control stupid decisions are made. That's clearly what it is--Q Sr. and Jr. figured it was very easy to run a ski area and that they could just "copy" what Jay is doing. Until Q Sr. resigns himself to just handing over the reigns to a competent resort manager and letting that manager run with it, with the help of Jay, we're going to continue to see this half-assed operation and all of the stakeholders (BMA, property owners, businesses, the community) will continue to suffer.
I wonder that myself and hope it wasn't all political BS to keep everybody optimistic while the EB5 money-grab continued.
And since we are talking marketing, it's always a good idea not to use cheesy stock images in your material or a photo from a competing ski area.....
Understood. I guess my point is that there should be somebody to say...um, lets not post that and try and think of something else. Like this one:
https://www.facebook.com/video.php?v=10152931180658023&set=vb.303348433022&type=2&theater
It's interesting, I found this forum last year when I was concerned about the mountain and the business direction and the KT relationship getting FUBAR. I decided to join recently to contribute to the forum due to the desire for the mountain to enjoy long term success without ripping the community apart, and/or without changing the feel and vibe of the community too much from what it is today.
As a side note, a good friend of ours is celebrating their birthday this weekend and a group of 10 of us (all locals + us) are going out to dinner. In the past we would have probably hit the Tamarack.......they chose elsewhere and didn't even consider the 'Rack due to the bad taste in everyone's mouth. 8 local woodchucks......their choice, not mine...... says something doesn't it?
But hey....Bud Light for $2.50 on game day !!!! Vermont the best beer state east of the Mississippi but we got Bud Friggin' Light on special......(maybe they do want a 90% college kid crowd)
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