Burke submits act 250 application for new Lift

[riverc0il]

Well.....

It's not like they can force the local papers to write about this major improvement. I imagine the ROI on a major marketing initiative during summer isn't all that great for lesser visited area like Burke. Probably best to go heavy with the press releases and media invitations in November when folks are thinking about skiing again.

I'm thinking the major payoff for this lift will be two seasons from now. If they go heavy on the Groupon or the 3 for $99 deals again and combine that with heavy marketing of the new lift in November, then I think it will pay off in skier visit numbers. Very few skiers think about skiing in the summer like members of Alpinezone do. If Burke had the 3 for 99 deal for sale right now, I'd buy it and probably be one of a dozen people who would do so before ski season. :lol:

It is not even on their web page! This is marketing 101 fail if the deal is inked as MassSkier states.

 

[Masskier]

It is not even on their web page! This is marketing 101 fail if the deal is inked as MassSkier states.

Agreed, I think the plan is to do a press release and an email blast soon (this week). Then they have a whole new web site, marketing materials and plan on launching something bigger late August.

 

[thetrailboss]

I'd use the lift to promote season pass sales.

 

[jimmywilson69]

That's what I call a starters shack

 

[riverc0il]

That's what I call a starters shack

Actually, it is the finish shack.

 

[Masskier]

That's what I call a starters shack

The new timing/warming building will be a huge improvement. I saw the plans to it and it will be much more functional for the racers.

 

[deadheadskier]

I'd use the lift to promote season pass sales.

Absolutely

I just think those will come in year 2. They just need to get more people up there to try the mountain next season to drive future season pass sales.

Being able to lap that terrain in 6 minutes will make Burke ski so much better for the average skier.

 

[thetrailboss]

It is not even on their web page! This is marketing 101 fail if the deal is inked as MassSkier states.

True, but honestly at this time of year I imagine that Burke probably has one person trying to plan events for next season, coordinate the things for this season, and on the side do marketing. So I cut them some slack. Still, even small guys like Pats Peak do a lot of marketing and have a great media person.

 

[thetrailboss]

From Sunday's hike.

The liftline is clear:

This is going to at least be the location of a pylon....

A storage unit for Poma?

That's a lot of wood:

Maybe it is just my perspective, but darn that is a narrow liftline:

It has seen better days:

DIGSAFE:

They marked this area presumably because some regrading will be taking place.

 

[deadheadskier]

Here's a question I have

Are they going to do any grading or trail additions on the East Bowl side of the mid-Burke lodge to be make access to the new lift easier from that side of the mountain? Or will people need to go around the lodge and down.

 

[thetrailboss]

Here's a question I have

Are they going to do any grading or trail additions on the East Bowl side of the mid-Burke lodge to be make access to the new lift easier from that side of the mountain? Or will people need to go around the lodge and down.

Probably around and down because of the road and parking lot..unless they are redoing that area as well. I only know that part of the parking lot is going to be eliminated.

 

[from_the_NEK]

Nice pics TB!

I have a feeling they are going to have to trim the left side of this back a bit more

Once they get a little farther along I'm going to go up to the summit to check out the work that is going on up there. The area for the summit terminal and the wind tower have to be cleared by now as well.

 

[thetrailboss]

Nice pics TB!

I have a feeling they are going to have to trim the left side of this back a bit more

Once they get a little farther along I'm going to go up to the summit to check out the work that is going on up there. The area for the summit terminal and the wind tower have to be cleared by now as well.

I have not heard anything about the wind turbine.

 

[from_the_NEK]

Probably around and down because of the road and parking lot..unless they are redoing that area as well. I only know that part of the parking lot is going to be eliminated.

I agree. There will need to be "drive to" access(see emergency/fire and service truck access) and pedestrian access to the mid-lodge which would make skiing to the skier's right of the lodge impractical. When/if the mid-lodge is relocated, this issue will likely be resolved.

 

[deadheadskier]

Only thing I could think of is having a skier bridge over that road. Benefit probably isn't worth the cost though.

I'm just thinking of ways to reduce the massive traverse :lol:

 

[from_the_NEK]

Only thing I could think of is having a skier bridge over that road. Benefit probably isn't worth the cost though.

I'm just thinking of ways to reduce the massive traverse :lol:

Yeah, it is going to be a bit of a bottle neck getting around the lodge. This what I see for the future. The lodge is moved out of the way but still within walking distance of the Poma (important for race days). Parking expanded a bit (moving the existing groomer maintenance shed somewhere else would help parking. Existing mid-lodge removed and area regraded for a consistent slope funnelling to the HSQ.

 

[Masskier]

Yeah, it is going to be a bit of a bottle neck getting around the lodge. This what I see for the future. The lodge is moved out of the way but still within walking distance of the Poma (important for race days). Parking expanded a bit (moving the existing groomer maintenance shed somewhere else would help parking. Existing mid-lodge removed and area regraded for a consistent slope funnelling to the HSQ.

When they move the lodge, the racers will have their own building.

 

[deadheadskier]

Will they move the lodge below the parking lots?

That would be a great feature. It's a PITA to slog gear uphill to a lodge, then only to ski back down again to the lift. I don't have kids, but I'm sure day tripping families with kids would appreciate that.

 

[thetrailboss]

Will they move the lodge below the parking lots?

That would be a great feature. It's a PITA to slog gear uphill to a lodge, then only to ski back down again to the lift. I don't have kids, but I'm sure day tripping families with kids would appreciate that.

Most of those folks go to Sherburne as it is. MidBurke is pretty much racers and locals.

 

[deadheadskier]

Fair enough

Okay, when I go there, I want to walk from the parking down to Mid-Burke lodge, not up. :lol:

Either that or put a lift ticket shack down by the base of the lift and I'll boot up at my car.