SKI AREA MANAGEMENT: Alert! There is a turd in the punchbowl! REPEAT. There is a turd in the punchbowl! Do not fall out-of-line. Stay on message & keep repeating that IKON & EPIC do not lead to huge crowding. State instead that it is the amazing ski conditions that can be found coast to coast. Over.
You sure you don't work for CNN?
An interesting tidbit, although I think that the number is well above 250,000 passes sold last year:
Another source last month said that 2019-2020 sales were up 66% this year. So that would mean at least 415,000 passes this year.
And all of the cited resorts in that article, except for A-Basin, are part of which pass product? Begins with an "I."
And none of this newfound growth could possibly be related to a better economy and more confidence the future growth?
Its a problem almost every business would kill for - too many customers buying more than they have in years ( or ever).
All this in a rather meager snow year so far . . . . that incremental purchase ahead of time saves a lot of angst about the weather and fiscal planning. As long as they reinvest it shoud benefit all eventually. Growing pains - 1st time in years for a stagnant industry. . . . . good problem unless you're in line.
With less traditional work schedules and more flexibilty to work from - oh say a chairlift or lodge - ski days can be spread out a bit. We have ski customers who wouldn't think of skiing weekends - but one of the very best days? Sundays. Everyone either leaves early, parties too hard on Sat night, or isn't in shape to ski two full days.