WWF-VT
Well-known member
Why do we need Ski and Skiing, they are the same publisher. What does one bring that the other doesn't and why can't they just come out with one "better" publication vs. two mediocre ones.
Maybe just my opinion - Ski and Skiing target a different demographic. Skiing is focused on a younger, more hardcore skier and the content reflects that market. Ski is directed toward the more affluent market where skiing is part of a whole "lifestyle". I gag on the articles in Ski magazine where they detail a 5000 sq ft ski house owned by some executive who skis about 10 days a year. I'd much rather read about a guy in Skiing sleeping in his van to save money to buy lift tickets and beer.