Greg and SRO are saying the same thing here, but I think you are both wrong. So maybe it's not primarily for the existing Claybrook owners (though keeping them happy is SURELY a factor). But, if they sell even a single unit at SB due to this change, then that will generate FAR more revenue and margin than all of the F&B sales in April and May.
I said a similar thing over in the Bretton Woods Closing thread. Part of the decision for opening early and closing late is Real Estate. The fact they SB is building Claybrook and is trying to sell all those units of course they will put on a good show. The question is when the Real Estate is all built and sold will it continue?