drjeff
Well-known member
You honestly wouldn't want to forfeit midweek skiing in April (just two days, Tuesday and Wednesday) if it meant extending Killington's season to third week in May?
I'd do it a heartbeat.
It makes the most sense for the ski areas bottom line I'm sure. Ski areas are freaking ghost towns midweek in April. Hell, they're ghost towns and most likely losing money midweek most of the season. At least Northeastern ski areas are.
I could see a schedule such as daily operations through Easter weekend (or say the 2nd weekend in April depending on when Easter falls that year) and then a Friday - Monday operating schedule as long as the business and snow is there. Possible full week operation during April school vacation week could be an option too.
Then having the marketing department go to work with promoting this and getting some events going for atleast the Saturday of every weekend in April and into May.
I have to think that most GM's when they look at the daily numbers mid week in April and beyond, don't see to many Tuesday's, Wednesday's and Thursday's where the daily operations expenses are covered, and the overall philosophy for many (not all) ski resorts nowadays is different than it used to be back in the "ski into June" hey day's of 15+ years ago.