I agree that they are killing off future customers and not looking at the long run. I also think that current crowds will subside a bit as people get back into other activities post Covid. (i.e. Weddings, birthday parties, kids other winter sports, etc.)
Publicly traded companies only care about the next quarterly results. That's what the managers with the big salaries are measured on and what their bonuses are bases on. They worry about what the shareholders think, not the customer. They want to squeeze as much $ out of you as they can with giving as little in return as they have to. Why would you expect anything else from them?
Hence why having a ski resort be publicly traded sucks. Sure stocks help raise capital for fancy new toys, but the model restricts local operators budget to use them.
It's pretty darn frustrating to see Rob Katz, just one person, amass a net worth an order of magnitude more valuable than what you could sell many Vail properties for; all while encouraging a corporate directive to operate many properties on an austerity budget.
Worst guy to ever get involved in the industry