Totally agree. I have a North Face jacket and it's the best feature on the garment IMO. But I rarely use that jacket.Agreed, but then one might think they'd be ubiquitous in uniform jackets, let alone ski jackets in general...but they aren't. They make it much easier if the alignment or height of the gate isn't ideal, as moving your arm is a lot better than trying to move a hip pocket. The latter can be a lot more amusing to watch, though.
Instead, I use an old cell phone holder from back in the 2000's. Just put the pass in it and slip it on my left arm, then put my shell on over it and cinch the arm cuffs. it naturally winds up near my wrist.