eatskisleep
Well-known member
- Joined
- Dec 23, 2003
- Messages
- 1,623
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As much as I would like to see one day a year, where snowboarders are allowed, and maybe donate it to a charity, I don't think it will happen anytime soon.
I brought up the idea in the past, actually 2005:
Eatskisleep : Now I know that Mad River Glen is not extremely concerned with money but would you consider a "Boarder Day" (like say a non-holiday Wednesday) where snowboarders would be allowed on the lifts (but maybe not the single chair) just to generate some extra funds for the day and add a fun event that would probably generate a magazine article (free advertising at the same time)?
Eric Friedman : Actually we are VERY concerned about money! This is a very competitive industry with relatively slim margins and we take nothing for granted. I am constantly trying to find ways of increasing revenues and traffic, especially in our slower times. I have actually brought up this very idea to the co-op's board of trustees once or twice over the years (I have been MRG's marketing director for 10 years). My idea was to do it ion April Fools Day! The idea kind of went over "like a fart in church". The co-op board members are elected by the 1,700 odd skier-owners of the mountain. The shareholders CLEARLY do not want to allow snowboarding and the board reflects their views. While there was some very limited support for the idea the concern over the backlash and the "slippery slope" (allow this, then what?) more than offset any potential financial or public relations benefit.
I brought up the idea in the past, actually 2005:
Eatskisleep : Now I know that Mad River Glen is not extremely concerned with money but would you consider a "Boarder Day" (like say a non-holiday Wednesday) where snowboarders would be allowed on the lifts (but maybe not the single chair) just to generate some extra funds for the day and add a fun event that would probably generate a magazine article (free advertising at the same time)?
Eric Friedman : Actually we are VERY concerned about money! This is a very competitive industry with relatively slim margins and we take nothing for granted. I am constantly trying to find ways of increasing revenues and traffic, especially in our slower times. I have actually brought up this very idea to the co-op's board of trustees once or twice over the years (I have been MRG's marketing director for 10 years). My idea was to do it ion April Fools Day! The idea kind of went over "like a fart in church". The co-op board members are elected by the 1,700 odd skier-owners of the mountain. The shareholders CLEARLY do not want to allow snowboarding and the board reflects their views. While there was some very limited support for the idea the concern over the backlash and the "slippery slope" (allow this, then what?) more than offset any potential financial or public relations benefit.