billski
Active member
Helplessly wishing it was 1991 again....
Marketing ideas that seem to have fizzled:
"Deals that reduce the cost of the full-day lift ticket are spreading across the country. Stowe, Vt., sells a $99 book of 12 coupons each redeemable for a 50 percent reduction on the $39 any-day ticket. A pay-per-ride lift ticket book at Bromley, Vt., contains 40 coupons for use on lifts at the rate of one to five coupons, depending on the lift ridden. The book costs $50, and $32 for juniors aged 7 to 14, compared with daily ticket prices of $36 and $23 on weekends and holidays and $24 and $13 midweek. ("
Waterville:"One reason is the midweek frequent-skier card that gradually reduces the lift ticket prices from $30 a day, and $26 for people over age 55, to $14 after the sixth visit."
Whiteface: "Prices for lifts are $32, $20 for juniors 12 and under on weekends and holidays, and $28 and $17 during midweek periods."
LONG TIME COMING
"The ski area at Loon, N.H., the United Ski Industries Association reports, has spent over $1 million on studies but to date has failed to receive final approval to expand onto the adjacent South Mountain."
De je vu all over again:
Whiteface: "In total there are 65 trails on 150 acres of terrain"
Mount Snow: "ticket holders can now ski Haystack Mountain, three miles away. Mount Snow took over operation of the financially troubled Haystack this fall."
Sugarbush: "A Sugarbush day ticket costs $35 midweek, $38 on weekends and holidays. A five-day midweek pass costs $145 and includes Sunday afternoon skiing and one day's use of the Sugarbush Sports Center."
source: New York Times, November 17, 1991
Marketing ideas that seem to have fizzled:
"Deals that reduce the cost of the full-day lift ticket are spreading across the country. Stowe, Vt., sells a $99 book of 12 coupons each redeemable for a 50 percent reduction on the $39 any-day ticket. A pay-per-ride lift ticket book at Bromley, Vt., contains 40 coupons for use on lifts at the rate of one to five coupons, depending on the lift ridden. The book costs $50, and $32 for juniors aged 7 to 14, compared with daily ticket prices of $36 and $23 on weekends and holidays and $24 and $13 midweek. ("
Waterville:"One reason is the midweek frequent-skier card that gradually reduces the lift ticket prices from $30 a day, and $26 for people over age 55, to $14 after the sixth visit."
Whiteface: "Prices for lifts are $32, $20 for juniors 12 and under on weekends and holidays, and $28 and $17 during midweek periods."
LONG TIME COMING
"The ski area at Loon, N.H., the United Ski Industries Association reports, has spent over $1 million on studies but to date has failed to receive final approval to expand onto the adjacent South Mountain."
De je vu all over again:
Whiteface: "In total there are 65 trails on 150 acres of terrain"
Mount Snow: "ticket holders can now ski Haystack Mountain, three miles away. Mount Snow took over operation of the financially troubled Haystack this fall."
Sugarbush: "A Sugarbush day ticket costs $35 midweek, $38 on weekends and holidays. A five-day midweek pass costs $145 and includes Sunday afternoon skiing and one day's use of the Sugarbush Sports Center."
source: New York Times, November 17, 1991