zyk
Active member
- Joined
- Feb 10, 2010
- Messages
- 417
- Points
- 43
Regarding lost opportunity I agree. Could also offer a special for non pass holders one a specific day. Although that could result in serious crowds.I'd like to hear a yield management officer's explanation on early season day ticket pricing. I get the strategy for regular season to try and force people into passes. I do not get the disappearance of any semblance of early season deals on day tickets.
Take Bretton Woods as an example. Only place open in NH currently . For me to take my 8 year old there tomorrow, it's a 2:15 drive to spend $124 to ski one beginner trail. Granted, it's a pretty long and wide trail to spread people out. But still, $124 for an adult and child to ski Range View only? I can't justify it. It seems like a rip off.
Now if that same product was available for $90, I'd go. And I'd probably also spend the additional $34 in the cafeteria. Maybe I'd buy my son a T Shirt or hat too as he's never been there.
So, what's the math? Show me the estimated numbers . How many customers like me are they missing out on because they reject their value proposition vs those still willing to spend $124 for Range View?
What is also the lost opportunity cost for attracting potential 2025 season pass purchases because people refuse to check the place out because of the price? That's really what I look at early season efforts at ski areas to be designed for. Basically product advertisement. Because those same people who refuse $124 early season are certainly likely to also not jump at mid season rates of $200+ for an adult and child. So why not try and rope these folks in by offering a fair value in November?
Always stop at ski areas when we travel in the spring and fall. Have hiked some. Cannon, Wildcat, Smugglers Notch, etc. Look at maps. Gives a great perspective.