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Epic Pass volume was down 2% this year, the first ever decline, so you're patently wrong.
Yes - by all means, let's compare wages in Park City to those in the midwest or wherever. If you want to find something disingenuous, you need to go no further than this post. How about comparing wages to DV just next door?
Patently wrong? How? My point was that value is what motivates most to purchase or renew. Vail’s bet is that a rock bottom price is too good to resist. Not some of these other issues. Hell, Vail’s own data confirms that their renewal rate was solid. That’s my point. They say that new sales were down. Who knows why…..
www.vaildaily.com
The gofundme page uses a 200 person figure. : "If we are able to raise $100,000. Between our almost 200 Patrollers this will mean $500/Person."
Yes - meant 25-26. On the margins is all the matters. They had to raise pricing 8% just to generate a measly 4% revenue growth from the product that accounts for 75% of their revenue. Now just take that renewal rate down a measly 2% more to 96%. Now you have to push unit pricing up by double digits, closing the gap to IKON or widening it vs other products, placing further pressure on renewals. How do you think Wall St will react to flat revenue as costs continue to drift upward?
Yeah unless this really gets out of control and other things go into the toilet for Vail, I don’t yet see this as a major economic blow to Vail. Yet at least….
DV pays its ski patrol slightly better than PCMR, nothing crazy. It's also Deer Valley. So...... what was your point again?
AFAIK, the 200 figure is basically 100% of ski patrol. But we know not 100% of PCMR ski patrol is Union, and that a few didn't strike. My guess is the "almost 200" is just patrol making the GoFundMe need seem as significant as possible. And they can say it because it's not technically a lie. If it's 173 people, that is sort of almost 200.The gofundme page uses a 200 person figure. : "If we are able to raise $100,000. Between our almost 200 Patrollers this will mean $500/Person."
Donate to Strike Fund: Park City Professional Ski Patrol Association, organized by Park City Professional Ski Patrol Association PCPSPA
The Park City Professional Ski Patrol Association (PCPSPA) ne… Park City Professional Ski Patrol Association PCPSPA needs your support for Strike Fund: Park City Professional Ski Patrol Associationwww.gofundme.com
We really don't know the truth, only what they say on gofundme which has been used fraudulently in the past. They are up to $304,192 raised now.
I think you misunderstand what a brand is and does. A brand is a promise consistently delivered. When you break that promise, you lose trust and equity and people stop buying your shit. Similarly, your protestations about "value" aren't compelling to me b/c there are two sides to the value equation - what I'm paying vs. what I'm getting. Vail isn't demonstrating to their current/prospective customers that they will consistently deliver the value they are paying for. I'm happy to put my money where my mouth is and place a friendly wager (or donation to a charity of your choosing) that their pass volumes will be lower next season by greater than the 2% decline seen this year. The only way they avert that is by slashing unit process to get the perceived value equation in balance, which is really just a death spiral for them.Patently wrong? How? My point was that value is what motivates most to purchase or renew. Vail’s bet is that a rock bottom price is too good to resist. Not some of these other issues. Hell, Vail’s own data confirms that their renewal rate was solid. That’s my point.
Vail Resorts’ Epic Pass sales are down for 2024-25, but about even with 2022-23
With the sales window now closed, Vail Resorts officials on Monday said the company sold 2% fewer pre-purchased lift passes than last year, but the total sales dollars on those passes was 4% higher due...
Does past performance guarantee future success? Hell no. This coming year might be different but for who knows why. It’s too soon.
Yes their new sales were down. And yes there was a 2% decline in unit sales, but revenue was up 4% due to price increases.
Those points are red herrings. Mine is that for most average skiers and riders it’s the rock bottom price and perceived value that matters most. Not gripes about the strike or operational issues. Vail has understood that for years and has been skimping on operations, especially in the east, and has not seen any significant punishment from the marketplace.
Oh how cute - you seem to think that the prestige of the resort filters down to how much the hourly employees are paid.
townlift.com
I understand the concept and I see the disconnect. I’m talking narrowly about the Epic Pass. You’re talking about the Vail Brand. I agree that the latter is weaker but that’s from the perspective of a skier. I’d never invest in the ski biz personally because it is so tough.
I’m Just stating what I've seen in the almost decade of Epic Pass here and in the east. Vail is the one who believes that the pricepoint for the Epic pass is what drives most of their market and has up to this point. To achieve that low pricepoint they have cut back on season length, pay, etc., etc. They are going by what WalMart has done in the past--the only thing that matters to most is price. And a 2% decline in unit sales in the 24-25 season may not be compelling enough for them to change strategies. Not yet at least. As you said, they just drop the price again and voila most people are back on board. That proves my point about operational deficiencies and a strike pissing the market off. Most average skiers don't care. Even though a lot of folks may bitch when the renewal window comes up they hit renew.
We'll see. Alterra is having a reckoning right now since their IKON sales were flat if not down this year. From what those in the know have said, they interpret the softening to people reacting to the high price point.
